Consumers allege CHI, BioSilk haircare products not as natural as claimed

Farouk Systems class action overview:

• Who: Consumers Crystal Howard and Mariana Torres filed a class action lawsuit against Farouk Systems Inc., doing business as CHI and BioSilk.
• Why: Howard and Torres claim Farouk Systems falsely advertises its CHI and BioSilk haircare products as being made in the United States and containing natural ingredients.
• Where: The Farouk Systems class action was filed in California federal court.

A new class action lawsuit alleges Farouk Systems falsely advertises its CHI and BioSilk haircare products as being made in the United States and containing natural ingredients.

Plaintiffs Crystal Howard and Mariana Torres’ class action lawsuit claims Farouk Systems misrepresents its haircare products as being “natural” and made in the United States without disclosing foreign ingredients and components.

Howard and Torres claim Farouk Systems fails to comply with federal and state regulations that require clear and adequate qualification of U.S.-origin claims and prohibits misleading “natural” representations.

Farouk Systems falsely, unfairly and deceptively represents that its products are “Made in the USA” without clear and adequate qualification despite containing ingredients and/or components that are sourced, grown or manufactured in foreign countries, the class action alleges.

Howard and Torres both seek to represent a California class of consumers who purchased one or more Farouk Systems haircare products within four years prior to the filing of the class action lawsuit.

Farouk Systems haircare products allegedly contain synthetic ingredients

Howard and Torres claim Farouk Systems falsely advertises its haircare products as being 90% or more natural despite containing numerous synthetic ingredients.

The plaintiffs argue Farouk Systems violates California’s Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law and is guilty of breach of express warranty, unjust enrichment, negligent misrepresentation and intentional misrepresentation.

Howard and Torres demand a jury trial and request declaratory and injunctive relief, restitution, disgorgement, damages and attorney’s fees and costs.

In February, a class action lawsuit filed in California federal court accuses Mielle Organics of falsely labeling its haircare products as “Made in the USA” and “natural” despite allegedly using synthetic and foreign-sourced ingredients.

Have you ever purchased Farouk Systems haircare products? Let us know in the comments.

The plaintiffs are represented by Ryan L. McBride and Jonathan Gil of Kazerouni Law Group APC.

The Farouk Systems class action lawsuit is Howard, et al. v. Farouk Systems Inc., Case No. 5:25-cv-00795, in the U.S. District Court for the Central District of California.

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