Emily Sortor  |  June 1, 2020

Category: Beauty Products

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Blum naturals

A Blum Naturals customer has filed a class action lawsuit against Jean Pierre Inc. saying Blum Naturals products are falsely advertised as “all natural.” 

Plaintiff Scott Miller takes issue with a range of Blum Naturals products, stating that the line has hand creams, make-up remover, face serum, and a plethora of other products. The line also produces Baby Blum Naturals for infants, says Miller.

Miller claims that he was attracted to Blum Naturals especially because they were advertised as “all natural.” However, the plaintiff says that he discovered that the products were not all natural as advertised, because they contained synthetic ingredients. 

The Blum Naturals class action lawsuit explains that many customers prefer natural products over those that are made with synthetic ingredients. Allegedly, many consumers seek out these products because they see them as better for the environment, better for human health and generally higher quality than synthetic alternatives.

Allegedly, Jean Pierre Inc. is well aware of this consumer preference, and is well aware that consumers are willing to pay a higher price for products that they believe to be natural.

Miller alleges that the company knowingly capitalized on the consumer preference for natural products and intentionally mislabeled the products to encourage customers to purchase them.

To support this point, the Blum Naturals class action lawsuit provides statistics about the market for natural products, noting that sales of “natural” branded products grew 9.5 percent in 2015 alone, making the market worth $180 billion in that year. 

Miller takes issue with Blum calling itself Blum Naturals, noting that many reasonable consumers have certain assumptions about what “natural” means — believing that it means that the product they are purchasing contains no synthetic ingredients. 

The Blum Naturals class action lawsuit lists a number of synthetic ingredients included in the products, such as citric acid, decyl glucoside, sodium benzoate, tocopherol acetate, caprylic/capric triglyceride, stearic acid, and others.

Allegedly, these products and others perform a range of functions in the products, working as preservatives, flavorings, emulsifier, etc.

The United States Department of Agriculture outlines specific rules for what can and cannot be called “natural,” says the Baby Blum Naturals class action lawsuit, and defines synthetic ingredients as those which have undergone a chemical change that “makes it chemically or structurally different than how it naturally occurs in the source material.” 

Woman using Blum Naturals skin care productAllegedly, Jean Pierre Inc. is or should be aware that many of the ingredients in its products do qualify as synthetic ingredients, but knowingly does not call them out as synthetic ingredients in order to trick consumers.

Miller asserts that the company relies on the reality that many customers may not be able to discern a synthetic from a natural ingredient and must trust that a company faithfully represents its products, because telling the difference between the two requires advanced knowledge.

Beyond a lack of knowledge of what ingredients are synthetic versus natural, Jean Pierre allegedly is aware that consumers often rely solely on the front of a package, never looking at the more detailed information on the back.

According to Miller, many consumers may just read the Blum Naturals label on the front of Jean Pierre’s packaging, and not pour over the ingredient lists looking for contradicting information.

The Blum Naturals packaging class action lawsuit asserts that Jean Pierre has knowingly financially injured its customers and profited wrongly from this deception.

Allegedly, Miller and many other consumers would not have purchased the products at all, or would not have paid as much as they did for them, if they had known that the products were not natural. 

The plaintiff asserts that this mislabeling violated both federal and state law, breaching the Magnuson-Moss Warranty Act and the New York General Business Law.

Miller seeks damages on behalf of himself and all other similarly affected consumers, seeking compensation for financial injury and requesting that the court prevent the company from continuing to misrepresent its products.

Do you prefer to purchase natural products over synthetic ones? If so, why? Tell us about your preference in the comments below.

Miller is represented by Jason P. Sultzer, Joseph Lipari, and Adam Gonnelli of The Sultzer Law Group PC; and by Melissa S. Weiner and Joseph C. Borne of Pearson Simon & Warshaw LLP.

The Blum Naturals Synthetic Ingredients Class Action Lawsuit is Scott Miller v. Jean Pierre Inc., Case No. 2:20-cv-02393-MKB-AKT, in the U.S. District Court for the Eastern District of New York.

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31 thoughts onBlum Naturals Class Action Claims Products Are Unnatural

  1. Michelle L Kitts says:

    Please add me

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