Clorox Fresh Step Cat Litter Class Action Lawsuit

A federal class action lawsuit claims Clorox falsely advertises that its carbon-based Fresh Step cat litter is more effective at eliminating odors than other cat liters, and that cats “choose” Fresh Step over other cat litters.

“Clorox’s claims that Fresh Step is superior to other cat litters is premised on its baseless assertion that carbon-based cat litter is more effective at eliminating odors than cat liters that contain other ingredients, such as baking soda,” the Fresh Step cat litter class action lawsuit states.

“The truth, however, is that Clorox has no evidence to support its superiority claims,” the class action lawsuit says, citing a recent federal court ruling that found that Clorox’s testing “cannot reasonably support” the implication that Fresh Step outperforms other odor-eliminating cat litter products, and that the implication of Clorox’s commercials is “literally false.”

“Clorox’s representations are false, misleading and reasonably likely to deceive the public,” the Fresh Step class action lawsuit says, which has caused consumers to pay a significant premium for Fresh Step over competing cat litter brands.

The Fresh Step cat litter class action lawsuit is brought on behalf of all persons or entities that purchased Fresh Step cat litter in the United States between January 2008 and the present. It is seeking compensatory damages and full restitution to the Class.A copy of the Clorox Fresh Step Class Action Lawsuit can be read here.

UPDATE: The Clorox Fresh Step Cat Litter Class Action Lawsuit moves forward in court, minus some claims. 

The case is Kristin Luszcz v. The Clorox Company, Inc., Case No. 12-cv-0356, U.S. District Court, Northern District of California.