Class action lawsuit says Nature’s Bakery misleads consumers with ‘healthy’ branding

Nature’s Bakery fig bar class action overview:

• Who: Plaintiffs William Martin and Alejandra Gamboa filed a class action lawsuit against Nature’s Bakery LLC.
• Why: The plaintiffs claim Nature’s Bakery misleads consumers into believing its fig bars are healthy.
• Where: The class action lawsuit was filed in California federal court.

A new class action lawsuit alleges Nature’s Bakery misleads consumers into believing its fig bars are healthy despite the fact they contain excessive amounts of added sugar.

Plaintiffs William Martin and Alejandra Gamboa filed the class action complaint against Nature’s Bakery on Feb. 18 in California federal court, alleging violations of state and federal consumer laws.

Martin and Gamboa claim the company falsely advertises its fig bars as healthy despite the fact they contain between 11 and 16 grams of added sugar per serving, which, they argue, is excessive.

“By way of context, 38 grams is the point at which sugar becomes a liver toxin and is the outer limit of the American Heart Association’s recommendation for daily consumption of added sugars for a normal adult male,” the Nature’s Bakery fig bar class action states.

The plaintiffs argue Nature’s Bakery’s fig bars contain nearly one-quarter of the volume of each 57-gram serving in the form of added sugars.

Nature’s Bakery fig bars give off healthy image that misleads parents, lawsuit claims

Martin and Gamboa claim Nature’s Bakery uses a marketing strategy designed to give consumers, especially parents of young children, the impression that its fig bars are healthy.

The plaintiffs argue the company prominently displays claims and graphical elements on its fig bar packaging that suggest they are healthy, such as “Real Fruit & Whole Grains” and “No High Fructose Corn Syrup.”

“Even the name of the Defendant — Nature’s Bakery — conveys the notion that the foods produced by Defendant are natural, healthy and free of dangerous additives, including excessive amounts of added sugar,” the Nature’s Bakery class action says.

Martin and Gamboa claim Nature’s Bakery is guilty of unjust enrichment and breach of implied warranty and of violating California’s Consumers Legal Remedies Act.

The pair demand a jury trial and request declaratory and injunctive relief and an award of attorneys’ fees and costs.

In related news, Clif Bar recently agreed to a $12 million settlement to resolve allegations that its packaging included misleading claims, making its energy bars appear healthy despite their high added sugar content.

Have you ever purchased Nature’s Bakery fig bars? Let us know in the comments.

The plaintiffs are represented by Charles C. Weller of Charles C. Weller APC.The Nature’s Bakery fig bar class action lawsuit is Martin, et al. v. Natures Bakery LLC, Case No. 2:25-cv-01377, in the U.S. District Court for the Central District of California.

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