Class action lawsuit accuses Adobe of secretly tracking users, monetizing their data

Adobe class action lawsuit overview:

• Who: Plaintiff Nicholas Rapak filed a class action lawsuit against Adobe Inc.
• Why: Rapak claims Adobe secretly tracks and monetizes consumers’ online data without their knowledge or consent.
• Where: The Adobe class action lawsuit was filed in California federal court.

An Adobe class action lawsuit claims the company secretly tracks and monetizes consumers’ online data without their knowledge or consent.

Plaintiff Nicholas Rapak claims Adobe used its Experience Cloud Identity Service and other products to track consumers’ online activity and create detailed profiles of them, which it then monetized by selling to advertisers.

Rapak claims Adobe’s tracking technology assigns a unique identifier to each website visitor, which allows the company to track them across different websites and devices.

“Adobe’s role as a centralized identity broker allows it to develop complete profiles of individuals and recognize them across websites and devices — exactly what privacy-preserving mechanisms are meant to prevent,” the Adobe class action claims.

Rapak wants to represent a nationwide class of consumers who had their communications with third parties intercepted or used by Adobe without their consent or for whom Adobe intercepted or stored an Experience Cloud ID, demdex cookie or other identifying information, or for whom Adobe created an Identity Graph.

Adobe used consumers’ data to facilitate targeted advertising, class action claims

Rapak alleges Adobe used consumers’ data to facilitate targeted advertising and charged customers to use its Adobe Target product to create “personalized interactions” and “content” based on the individual’s unique circumstances.

“Plaintiff and Class Members had no knowledge that Adobe was using unique, persistent identifiers to track them and their private communications across the internet, or that it was using this data to facilitate targeted advertising,” the Adobe class action claims.

Rapak claims Adobe violates California’s Invasion of Privacy Act and Comprehensive Computer Data Access and Fraud Act.

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of statutory and compensatory damages for himself and all class members.

In 2024, a Federal Trade Commission lawsuit claimed that Adobe failed to inform subscribers about an early termination fee for canceling their “annual paid monthly” subscriptions before the year is up.

What do you think of the claims made in this Adobe class action lawsuit? Let us know in the comments.

The plaintiff is represented by Robert C. Schubert, Willem F. Jonckheer and Amber L. Schubert of Schubert Jonckheer & Kolbe LLP and Christian Levis, Amanda Fiorilla, Rachel Kesten and Yuanchen Lu of Lowey Dannenberg P.C.

The Adobe class action lawsuit is Rapak v. Adobe Inc., Case No. 5:25-cv-03032, in the U.S. District Court for the Northern District of California.

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