Vineyard Vines class action lawsuit overview:
- Who: Plaintiff Angee Harrington filed a class action lawsuit against Vineyard Vines LLC.
- Why: Harrington alleges Vineyard Vines sends emails with misleading subject lines.
- Where: The Vineyard Vines class action lawsuit was filed in Washington state court.
A new class action lawsuit accuses Vineyard Vines of sending emails with misleading subject lines designed to entice customers to make purchases.
Plaintiff Angee Harrington claims Vineyard Vines sends emails with subject lines that falsely advertise limited-time sales, leading customers to believe they must act quickly to secure a good deal. The company then sends follow-up emails announcing that the sale has been “extended,” which Harrington says was always part of the plan.
Harrington also alleges Vineyard Vines sends emails with subject lines that misrepresent the terms of a promotion. For example, an email with the subject line “30% Off *Everything* + FREE Shipping” leads consumers to believe that all products are available at a 30% discount with free shipping, but the promotion actually requires a minimum order of $150 or more.
Harrington argues Vineyard Vines’ emails violate the Washington Consumer Electronic Mail Act (CEMA), which prohibits sending commercial emails with false or misleading information in the subject line. A violation of CEMA is a per se violation of the state’s Consumer Protection Act (CPA), she says.
Lawsuit: Vineyard Vines emails mislead consumers about sale terms
Harrington filed the Vineyard Vines class action lawsuit on behalf of herself and other Washington residents who received false or misleading emails from Vineyard Vines. She seeks an injunction to stop the company from sending such emails as well as statutory damages for each illegal email and an award of attorneys’ fees and costs.
Harrington argues Vineyard Vines’ emails mislead consumers about the terms of its promotions, creating a sense of urgency that prompts them to make purchases they might not otherwise make.
The lawsuit cites Federal Trade Commission regulations, which prohibit sellers from making a “limited” offer that is not actually limited.
Harrington claims Vineyard Vines uses these tactics to send more emails to consumers than it otherwise might, clogging their inboxes with spam and diverting their attention from other communications.
In related news, Southwest Airlines faced a class action lawsuit alleging it sent Washington consumers emails with deceptive subject lines intended to entice them to open the messages and make purchases.
What do you think about the allegations made that Vineyard Vines sends misleading emails? Join the discussion in the comments!
Harrington is represented by Kaleigh N. Boyd of Tousley Brain Stephens PLLC, Edwin J. Kilpela Jr. and James Lamarca of Wade Kilpela Slade LLP and Evan E. North of North Law PLLC.
The Vineyard Vines class action lawsuit is Harrington v. Vineyard Vines LLC, Case No. 2:25-cv-01115, in the Superior Court for the State of Washington in and for King County.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
Washington residents: Did you receive a ‘refer a friend’ text for Capital One, Venmo, Tesla, Coinbase, or another company?
September 23, 2025 | Legal News
One thought on Class action claims Vineyard Vines violated state law with false sale subject lines
Add me.