Class action claims Titleist Pro V1x golf balls are falsely advertised as having ‘enhanced alignment’

Acushnet class action lawsuit overview:

• Who: A group of consumers filed a class action lawsuit against Acushnet Co.
• Why: The consumers claim Acushnet sold boxes of Titleist golf balls that contained fewer with “Enhanced Alignment” than advertised.
• Where: The class action lawsuit was filed in Missouri federal court.

A new class action lawsuit accuses Acushnet Co. of falsely advertising boxes of its Titleist golf balls as containing 12 of its Pro V1x (Left Dash) golf balls with “Enhanced Alignment.”

A group of consumers claim the boxes actually only contain nine of those balls, in addition to three unwanted Titleist 2023 Pro V1x golf balls with “Enhanced Alignment.”

The group further argues Acushnet knew about its “false marketing, advertising, packaging, distribution, and/or sale” of the mixed boxes of Titleist golf balls.

“Plaintiffs would not have purchased the Mixed Box had they known only nine of the twelve balls inside were Left Dash EA,” the Acushnet class action says.

The plaintiffs want to represent a nationwide class of consumers who bought a box purportedly containing one dozen Titleist Pro V1x Left Dash golf balls with Enhanced Alignment, but who received a box containing fewer than one dozen of such golf balls. 

Class action: Acushnet sold mixed boxes of Titleist golf balls to ‘stretch’ inventory

Acushnet allegedly made the decision to stretch its inventory of the Left Dash EA golf balls by only putting nine in a box instead of the advertised 12, according to the Acushnet class action. 

The group further claims Acushnet made the mixed boxes of Titleist golf balls to sell lower in-demand Pro V1x EA balls “masquerading” in the place of higher in-demand Left Dash EA balls.

“This reduced Defendant’s inventory of soon-to-be outdated and decreasingly popular 2023 Pro V1x EA golf balls before the release of the new 2025 Pro V1x iteration,” the Acushnet class action says. 

The group claims Acushnet is guilty of fraudulent misrepresentation or deceit, fraud by omission, negligent misrepresentation, breach of express warranty, breach of implied warranty and unjust enrichment, and violations of the Missouri Merchandising Practices Act and Massachusetts Unfair and/or Deceptive Acts or Practices law. 

The plaintiffs demand a jury trial and request declaratory and injunctive relief and an award of compensatory, exemplary, treble, punitive, and/or statutory damages for themselves and all class members.

In another golf-related complaint, a consumer filed a class action lawsuit against Supreme Golf Inc. in April over claims the company violated New York law by failing to disclose booking fees until the final stage of the booking process.

Have you ever purchased Titleist golf balls? Let us know in the comments.

The plaintiffs are represented by Bryan J. Schrempf, David R. Bohm and Katherine M. Flett of Danna McKitrick, P.C. and Fernando Bermudez of Bermudez Law Firm.

The Acushnet class action lawsuit is Long, et al. v. Acushnet Co., Case No. 4:25-cv-01332, in the U.S. District Court for the Eastern District of Missouri.

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