Seal Skin class action lawsuit overview:
- Who: Plaintiff Joanne Cattani filed a class action lawsuit against Elite Era LLC and Seal Skin Cover LLC.
- Why: Cattani claims Seal Skin falsely advertises discounts on its website.
- Where: The class action lawsuit was filed in California federal court.
A new class action lawsuit alleges Seal Skin falsely advertises discounts on its website, sealskincovers.com.
Plaintiff Joanne Cattani filed the class action complaint against Elite Era and Seal Skin Cover on Dec. 15 in California federal court, alleging violations of state consumer laws.
According to the class action lawsuit, Seal Skin is a company that sells vehicle covers, such as car covers, boat covers and motorbike covers, directly to consumers through its website. Cattani claims that for years, Seal Skin has engaged in a false discount advertising scheme on its website.
The lawsuit alleges that Seal Skin advertises perpetual discounts and percentage-off savings on nearly all of its products, with discounts typically ranging from 40% to 50% off of the advertised strikethrough reference prices.
Seal Skin represents these reference prices as the regular and normal prices of the products, from which the advertised discounts are calculated, the Seal Skin car cover class action lawsuit says.
However, Cattani claims these discounts and reference prices are false because Seal Skin never or almost never offers the products at their advertised reference price.
Class action: Seal Skin’s alleged false discount advertising scheme violates California law
The lawsuit further alleges that Seal Skin also advertises false limited-time discounts to induce consumers to purchase the products immediately before they supposedly return to the fictitious reference price.
Seal Skin’s false discount advertising harms consumers by causing them to pay more than they otherwise would have paid and to buy products they otherwise would not have bought, Cattani alleges.
Seal Skin’s false discount advertising violates California’s Consumers Legal Remedies Act, False Advertising Law and Unfair Competition Law, the class action lawsuit says.
Cattani seeks to represent a class of California consumers who purchased one or more products from the Seal Skin website advertised with a discount.
She is suing for violations of California’s consumer protection laws and seeks restitution and/or disgorgement for herself and for each of the class members. She also seeks public injunctive relief to protect the general public by enjoining Seal Skin from engaging in the alleged false advertising scheme.
In related news, consumers sued The Talbots LLC over allegations that it routinely ran fake sales on its website and in its brick-and-mortar stores.
What do you think of the claims made in this Seal Skin class action lawsuit? Let us know in the comments.
The plaintiff is represented by Daniel M. Hattis and Paul Karl Lukacs of Hattis Lukacs & Corrington.
The Seal Skin class action lawsuit is Cattani v. Elite Era LLC, et al., Case No. 3:25-cv-03581, in the U.S. District Court for the Southern District of California.
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