Comfrt class action lawsuit overview:
- Who: Plaintiff Trisha Saini filed a class action lawsuit against Comfrt LLC.
- Why: Saini claims Comfrt advertises inflated “regular prices” and continuous discounts that create a false sense of urgency.
- Where: The Comfrt class action lawsuit was filed in California federal court.
A new class action lawsuit accuses Comfrt of running an ongoing pricing scheme that presents its apparel as being drastically discounted for short periods, even though the same markdowns allegedly remain available year-round, according to a new class action lawsuit.
Plaintiff Trisha Saini alleges Comfrt’s website displays seasonal banner promotions, such as “Winter Sale,” “Spring Sale” or “New Years Sale,” designed to make shoppers believe the deals are temporary.
She claims these promotions simply rotate in name while the same prices and strikethrough “regular prices” appear throughout the year, creating a misleading impression that consumers must act quickly to secure a bargain.
According to the class action lawsuit, Comfrt routinely shows apparel with list prices of $120 or higher and pairs them with sale prices between $29 and $49, giving consumers the impression they are receiving substantial short-term savings.
Saini argues these list prices were never genuine and did not reflect the typical market price of the products. She says this tactic pressures customers into purchasing items under the belief that the opportunity will soon expire.
Saini seeks to represent a class of California consumers who purchased Comfrt products advertised at a discount. She contends that Comfrt’s strikethrough pricing, repeated sale banners and claims of “up to 60% off” mislead buyers into thinking the deals are limited-time reductions, when the same pricing is effectively available continuously.
Comfrt allegedly disguises ongoing pricing as time-sensitive deals
The class action lawsuit states that Comfrt renames its banners, from “New Years Sale” to “Winter Sale” to “Spring Sale,” while keeping the same products at the same discounted prices, causing consumers to believe the sale period is expiring.
Saini says she made several purchases throughout 2024 and 2025, relying on the company’s representations that she was getting a special, time-limited offer.
She further alleges that Comfrt’s product pages and checkout screens repeatedly present inflated list prices in strikethrough format beside the supposed discount, even though Comfrt allegedly had no intention of selling the items at the higher price.
The complaint alleges these tactics give shoppers the false impression that waiting could cause them to pay significantly more later.
Saini brings claims under state consumer protection laws and also accuses Comfrt of breach of contract, breach of express warranty, negligent misrepresentation, intentional misrepresentation and unjust enrichment. She requests injunctive relief, damages, restitution and a jury trial.
Earlier this year, another consumer filed a class action lawsuit against Comfrt for the same reason, alleging the company advertised fictitious prices and corresponding phantom discounts on “nearly every product” on its website.
Have you ever purchased products from Comfrt during one of its online “sales”? Let us know in the comments.
The plaintiff is represented by Rick Lyon of Dovel & Luner LLP.
The Comfrt fake discounts class action lawsuit is Saini v. Comfrt LLC, Case No. 2:25-cv-10093, in the U.S. District Court for the Central District of California.
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