Comfrt class action lawsuit overview:
- Who: Plaintiff Trisha Saini filed a class action lawsuit against Comfrt LLC.
- Why: Saini claims Comfrt advertises inflated “regular prices” and continuous discounts that create a false sense of urgency.
- Where: The Comfrt class action lawsuit was filed in California federal court.
A new class action lawsuit accuses Comfrt of running an ongoing pricing scheme that presents its apparel as being drastically discounted for short periods, even though the same markdowns allegedly remain available year-round, according to a new class action lawsuit.
Plaintiff Trisha Saini alleges Comfrt’s website displays seasonal banner promotions, such as “Winter Sale,” “Spring Sale” or “New Years Sale,” designed to make shoppers believe the deals are temporary.
She claims these promotions simply rotate in name while the same prices and strikethrough “regular prices” appear throughout the year, creating a misleading impression that consumers must act quickly to secure a bargain.
According to the class action lawsuit, Comfrt routinely shows apparel with list prices of $120 or higher and pairs them with sale prices between $29 and $49, giving consumers the impression they are receiving substantial short-term savings.
Saini argues these list prices were never genuine and did not reflect the typical market price of the products. She says this tactic pressures customers into purchasing items under the belief that the opportunity will soon expire.
Saini seeks to represent a class of California consumers who purchased Comfrt products advertised at a discount. She contends that Comfrt’s strikethrough pricing, repeated sale banners and claims of “up to 60% off” mislead buyers into thinking the deals are limited-time reductions, when the same pricing is effectively available continuously.
Comfrt allegedly disguises ongoing pricing as time-sensitive deals
The class action lawsuit states that Comfrt renames its banners, from “New Years Sale” to “Winter Sale” to “Spring Sale,” while keeping the same products at the same discounted prices, causing consumers to believe the sale period is expiring.
Saini says she made several purchases throughout 2024 and 2025, relying on the company’s representations that she was getting a special, time-limited offer.
She further alleges that Comfrt’s product pages and checkout screens repeatedly present inflated list prices in strikethrough format beside the supposed discount, even though Comfrt allegedly had no intention of selling the items at the higher price.
The complaint alleges these tactics give shoppers the false impression that waiting could cause them to pay significantly more later.
Saini brings claims under state consumer protection laws and also accuses Comfrt of breach of contract, breach of express warranty, negligent misrepresentation, intentional misrepresentation and unjust enrichment. She requests injunctive relief, damages, restitution and a jury trial.
Earlier this year, another consumer filed a class action lawsuit against Comfrt for the same reason, alleging the company advertised fictitious prices and corresponding phantom discounts on “nearly every product” on its website.
Have you ever purchased products from Comfrt during one of its online “sales”? Let us know in the comments.
The plaintiff is represented by Rick Lyon of Dovel & Luner LLP.
The Comfrt fake discounts class action lawsuit is Saini v. Comfrt LLC, Case No. 2:25-cv-10093, in the U.S. District Court for the Central District of California.
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16 thoughts onClass action claims Comfrt used fake discounts and false urgency to mislead shoppers
I have made 3 purchases in the last month for my teenage daughter for Christmas. Here i was thinking that i was getting such a great deal!!! So disappointed and feel scammed
I have purchased a few times thinking I was getting a deal but obviously I wasnt.
I need to be part of this class action. I’ve purchased from them. I actually pre-ordered their white leopard set – all paid up front, and never received my product or refund.
This company is filled with fraud and thieves. At the beginning of this year, I went to purchase a few more of comfort sweatsuits because my children received some for Christmas and they wanted more. My first experience went seamlessly.
I find a sweatsuit that I really liked and put both pieces into my cart at the price that was shown on the website. I went to see what it would cost with the discount code, taxes and shipping and when I looked, the price had gone up while it was sitting in the cart. Thinking it must be a glitch. I took the contents out of the cart and decided to start over.
I put the exact same sweatsuit in the cart that was also the same color in size. I reapply the discount code and proceeded to check out and this time the price was even higher than the last time. I decided I would try one more time. I removed the contents and I logged out.
I tried the third time to buy the exact same thing and this time it was higher than the second time. In other words every time I tried to re-purchase this the price went up.
I decided that I wasn’t going to do business with this company. All of a sudden I received three separate emails from Comfrt within a 10 minute span and they checked me out three separate times and charged a credit card that I never entered into the system and each price was higher than the previous one.
I contacted Comfrt immediately and told them do not send these here. I did not order these nor did I check out with a credit card. You charged me fraudulently and you know it the next morning I wake up and I’m told that they can’t stop the shipping process because it’s separated from the order process yet. No one was working in the middle of the night to ship it so they just didn’t want to do it.
They happen to have sent me a discount code through text and I decided to see if I responded to them if they would respond back and they did. I accused them of sending discount codes to me that don’t really work and charging my card fraudulently for three separate purchases without my approval. Of course I got the canned answer that a member from our team will get back to you, but they didn’t no matter how long I waited.
The main problem was always the same answer. I had decided to do some digging at the Better Business Bureau and saw many negative reviews for their company. Some of the people had the same problem as me, but there were was a myriad of different complaints. One was when customers would return their items, but they never got their money back!
I contacted them again and tell them this seems like a recurring problem with you but you do nothing to rectify it. Finally a supervisor sends me an email and I believe the only reason he did it was because because I filed a complaint with the BBB. They are not listed as an accredited company, but you can still leave reviews and they can follow up for you if they decide they want to try to fix it. I think that may have been the only reason this guy contacted me.
I could’ve gone that route, but honestly, it wasn’t about me getting a sweatsuit for the right price anymore It was about them using my credit card fraudulently without my permission and when I challenged them on that, they proceeded to tell me it was checked out through Shopify. The problem with this answer was that I had never used Shopify. The other issue with that answer is that any other payment app I use to purchase things requires a series of dual authentication and none of that took place for this transaction.
When I received that answer, I told them now you really are lying! You used my credit card is what you did and now you’re trying to push it off as a Shopify problem. They must have had it on file from when I had ordered a few sweatsuits for Christmas. They refuse to respond unless you bug them to death and when they finally do respond, it’s another canned answer.I challenged them to call me back since it would be easier and quicker, but they absolutely refuse to make contact with a customer over the phone. The thing consumers need to do to change. This is make sure the websites are accredited by the BBB and that they have a customer service phone number you can call in the event. It’s too hard to settle through an email.
At this point, I realize my only option was to dispute the charge with my bank. It took several weeks, but I received a response from my bank, saying that they could not reverse the charges because they had proof that the item had been shipped and dropped off at my home. At this point I was fuming so I gathered all of my proof to send to them.
I get in touch with customer service at our bank and they agree to look through everything I had to see if they could rectify the problem. I explained that this was about a company charging my card fraudulently, not about whether or not I received their shipment.
I sent them all of the documentation I had, what I was going to order, how much it cost each time I put it in my cart, and how the price had gone up more each time I went back to try again. I sent receipts for all of the transactions that took place within a span of 10 minutes and proved it was for same item and asked her why in the world would I buy the same item 3 times at three different prices between each transaction. When they saw Comfrt was charging a higher price for each transaction for the exact same item, they looked at it and said you’re right that’s suspicious.
I then sent them the reviews from the Better Business Bureau and the complaints customers made about similar problems. They dismissed the charges almost instantly but this whole debacle took over two months. It was time consuming and exhausting.
They drained my account with those transactions and I had to scramble to get more money put into my bank because I didn’t receive the refund until two months later. If I had not stuck with it I would’ve never been given the refund I was owed. No one should have to endure that kind of runaround. If consumers want to stop these shady practices, they have to start paying closer attention to who they’re buying from but what ultimately needs to happen is that there needs to be agencies or people in Congress that take these companies down so no other consumers get hurt. The only way that’s going to happen is for everyone to continue to share their experiences so something finally gets done.
Add me I have perchased 4 sets