Class action claims Clorox, Hamilton Beach falsely marketed air purifiers as HEPA

Hamilton Beach class action overview:

• Who: Plaintiff Roberta D’Alois filed a class action lawsuit against The Clorox Co. and Hamilton Beach Brands Inc.
• Why: D’Alois claims Clorox and Hamilton Beach falsely marketed their air purifiers as being equipped with High Efficiency Particulate Air (HEPA) filters.
• Where: The Hamilton Beach class action lawsuit was filed in California federal court.

The Clorox Co. and Hamilton Beach Brands falsely marketed their air purifiers as being equipped with HEPA filters, according to a new class action lawsuit.

Plaintiff Roberta D’Alois claims Clorox and Hamilton Beach falsely advertised their air purifiers as being equipped with HEPA filters when they actually were not.

D’Alois argues Clorox and Hamilton Beach continued to sell their air purifiers and replacement filters with false HEPA claims after the companies allegedly learned their products did not meet HEPA standards.

“Defendants knew this but continued hocking their wares, making a killing selling the air purifier and replacement filters since the outset of the COVID-19 pandemic,” the air purifier class action lawsuit says.

D’Alois wants to represent a nationwide class and California subclass of consumers who purchased a Clorox air purifier or replacement filter during the applicable statutory period.

Lawsuit: Clorox, Hamilton Beach profited off false HEPA claims

D’Alois claims Clorox and Hamilton Beach violated California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act and are guilty of fraud, unjust enrichment and breach of express warranty.

D’Alois argues Clorox and Hamilton Beach profited greatly from the false HEPA claims and that the fair value of their air purifiers would have been substantially lower if the companies had been truthful about their filtration capabilities.

“Plaintiff now seeks a return of the HEPA-related premiums that defendants charged for their products, on behalf of the plaintiff and other similarly situated purchasers,” the class action lawsuit says.

D’Alois demands a jury trial and requests declaratory and injunctive relief and an award of compensatory and statutory damages for herself and all class members.

Earlier, a consumer filed a class action lawsuit against Honeywell International Inc., alleging it falsely advertised its air purifiers as containing HEPA filters.

Have you ever purchased a Clorox air purifier? Let us know in the comments.

D’Alois is represented by L. Timothy Fisher and Luke Sironski-White of Bursor & Fisher P.A. and Greg Sinderbrand of Sinderbrand Law Group P.C.

The Clorox air purifier class action lawsuit is D’Alois v. The Clorox Company, et al., Case No. 3:25-cv-09431, in the U.S. District Court for the Northern District of California.

Read About More Class Action Lawsuits & Class Action Settlements:

• Princeton University sued over data breach exposing alumni, donor information
• Hyundai class action claims negligence in data breach that exposed PII of 2.7M people
• SeatGeek class action alleges company overcharges for resale tickets in Florida
• Class action alleges Amazon punishes employees over disability requests