Class action alleges Huggies falsely marketed diapers as hypoallergenic despite new materials

Huggies class action lawsuit overview:

• Who: Plaintiff Alyssa Burns filed a class action lawsuit against Kimberly-Clark Corp.
• Why: Burns claims Kimberly-Clark misrepresented its Huggies Little Movers diapers as being hypoallergenic.
• Where: The Huggies class action lawsuit was filed in New York federal court.

A new class action lawsuit accuses Kimberly-Clark of misrepresenting its Huggies Little Movers disposable diapers as being hypoallergenic.

Plaintiff Alyssa Burns filed the class action complaint against Kimberly-Clark Corp. on Nov. 25 in New York federal court, alleging violations of state and federal consumer laws.

According to the class action lawsuit, Kimberly-Clark marketed and sold its Huggies Little Movers disposable diapers as hypoallergenic, a term that suggests the product contains fewer irritants and chemicals that could cause skin reactions.

However, Burns claims the company secretly changed the composition of the diapers, leading to severe skin reactions in infants, including rashes and chemical burns.

“Within the past year, unbeknownst to consumers, Defendant materially altered the composition or construction of the Product,’” the class action lawsuit says. “Yet, Defendant continues to market the product as ‘hypoallergenic’ and maintains packaging that suggested continuity with prior versions of the diapers.”

Huggies diapers changed without notice, lawsuit alleges

Burns claims that within the past year, Kimberly-Clark changed the composition of the Huggies Little Movers diapers without informing consumers.

As a result, many parents reported that the diapers no longer performed as hypoallergenic, leading to severe skin reactions in their infants, the Huggies class action lawsuit alleges.

“Parents reported unusually strong, sudden and severe skin reactions, including rashes and chemical burns, which are inconsistent with what any reasonable consumer would expect from any diaper, let alone a product marketed as hypoallergenic,” the lawsuit says.

Burns claims she purchased the Huggies Little Movers diapers on multiple occasions, relying on the hypoallergenic label. However, her child developed a severe rash while using the newly formulated product, she alleges.

Burns seeks to represent anyone in the United States who purchased the Huggies Little Movers diapers during the class period. She is suing for violations of New York consumer laws and seeking certification of the class action, damages, fees, costs and a jury trial.

In December 2024, Kimberly-Clark was sued by two consumers who claimed the company falsely advertised its Huggies Simply Clean Fragrance Free baby wipes as safe for infants, babies and toddlers.

What do you think of the allegations made in this Huggies class action lawsuit? Let us know in the comments.

The plaintiff is represented by Philip J. Furia of Furia Law LLC.

The Huggies class action lawsuit is Burns v. Kimberly-Clark Corp., Case No. 1:25-cv-01662, in the U.S. District Court for the Northern District of New York.

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