Citizen Watch class action lawsuit overview:
- Who: Plaintiff Alexandra Fay is suing Citizen Watch Company of America Inc.
- Why: Fay alleges Citizen Watch advertised fake sales on its website.
- Where: The Citizen Watch class action lawsuit was filed in California federal court.
A new class action lawsuit alleges Citizen Watch Company of America advertised fake sales on its website.
Plaintiff Alexandra Fay filed the Citizen Watch class action complaint on July 25 in California federal court, alleging violations of state and federal consumer laws.
According to the class action lawsuit, Citizen Watch advertised fake sales on its website, deceiving consumers into believing they were getting a discount when they were really paying the regular price.
Fay alleges the company’s website often showed discounts of approximately 20% that were almost always available. When one sale ended, Citizen Watch would advertise another, the lawsuit says.
“Citizen Watch tricks consumers into thinking they are getting a discount when they are really just paying the regular price,” the Citizen Watch class action lawsuit alleges.
Citizen Watch sales were persistent, class action lawsuit alleges
Fay says she bought a watch from Citizen Watch’s website and was deceived by its fake sales. She alleges Citizen Watch’s sales were persistent, with at least 87% of the dates reviewed by her counsel showing a sitewide sale.
The lawsuit alleges Citizen Watch’s advertised regular prices were not the prevailing prices during the 90 days immediately preceding the advertisement of the purported discounts.
“Regularly, Citizen Watch Products are available from third-party websites and retailers for prices below Defendant’s listed regular prices,” the Citizen Watch class action lawsuit says.
Fay also alleges Citizen Watch violated California’s False Advertising Law, Consumers Legal Remedies Act and Unfair Competition Law as well as breached its contract and warranties with consumers.
She is looking to represent anyone who purchased one or more Citizen Watch products advertised at a discount during the applicable statute of limitations period.
The plaintiff is seeking certification of the Citizen Watch class action, damages, restitution and disgorgement, injunctive relief and payment of attorneys’ fees and costs.
Fashion retailer Ashley Stewart was recently hit with a similar lawsuit alleging its products were almost always available at the advertised discounted prices.
What do you think of the allegations made in this Citizen Watch class action lawsuit? Let us know in the comments.
The plaintiff is represented by Simon Franzini and Grace Bennett of Dovel & Luner LLP.
The Citizen Watch class action lawsuit is Fay v. Citizen Watch Company of America Inc., Case No. 3:25-cv-01895-LL-DDL, in the U.S. District Court for the Southern District of California.
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