Brickell men’s products are falsely advertised as ‘all natural,’ class action lawsuit claims

Edited by: Top Class Actions | October 22, 2025

Category: False Advertising

A jar of Brickell anti aging cream on an isolated background. See less — (Photo Credit: Keith Homan/Shutterstock)

Brickell class action lawsuit overview:

Who: Plaintiff Michael Dotson is suing Brickell Brands LLC.
Why: Dotson claims Brickell misleads consumers by falsely marketing its products as all natural.
Where: The Brickell class action lawsuit was filed in California state court.

According to a new class action lawsuit, Brickell, a manufacturer of men’s body products, misleads consumers by falsely marketing its products as ‘all natural’.

Plaintiff Michael Dotson’s class action lawsuit claims Brickell makes false all-natural claims on a number of its personal care products despite them containing synthetic ingredients.

Dotson argues Brickell’s alleged misrepresentations caused him and other consumers to pay a price premium for products that were not all-natural.

“As a result of Defendant’s fraudulent labeling, Plaintiff has been misled into purchasing products that did not provide them with the benefit of the bargain they paid money for, namely that the Products would be ‘All Natural,’” the Brickell class action lawsuit states.

Brickell class action lawsuit lists numerous synthetic ingredients

Dotson claims Brickell’s products, which include its Reviving Hyaluronic Acid Serum, Styling Hair Powder, Repairing Vitamin C Serum and Daily Strengthening Shampoo, contain synthetic ingredients, such as sodium PCA, ethylhexylglycerin, sorbitan caprylate and tocopheryl acetate.

Dotson argues that Brickell’s alleged misrepresentations violate California’s False Advertising Law and Unfair Competition Law. He wants to represent a nationwide class and California subclass of consumers who purchased a Brickell product labeled as all-natural within the past four years.

Dotson demands a jury trial and requests declaratory and injunctive relief and an award of actual and punitive damages for himself and all class members.

Similarly, consumers recently sued Beiersdorf Inc., alleging it falsely advertises its Nivea “Nourish by Nature” and “Naturally Good” products as containing a high proportion of natural ingredients, even though most of the ingredients are synthetic.

Did you purchase a Brickell product that was labeled as all natural? Let us know in the comments.

Dotson is represented by Todd M. Friedman and Adrian R. Bacon of the Law Offices of Todd M. Friedman P.C.

The Brickell class action lawsuit is Dotson v. Brickell Brands LLC, Case No. 2:25-cv-08385, in the Superior Court of the State of California, County of Los Angeles.