Blackstone class action lawsuit overview:
- Who: A consumer filed a class action lawsuit against North Atlantic Imports LLC, doing business as Blackstone Products.
- Why: Welch alleges the company deceives consumers by advertising fake discounts on its website.
- Where: The Blackstone class action lawsuit was filed in California federal court.
A new class action lawsuit accuses Blackstone Products of deceiving consumers by advertising fake discounts on its website.
Plaintiff Charles Welch filed the class action lawsuit complaint against North Atlantic Imports LLC, doing business as Blackstone Products, on Aug. 1 in California federal court, alleging violations of state and federal consumer laws.
Welch alleges that the company sells grills and cookware, regularly listing products with continuous discounts ranging from $50 to $200 off. However, these discounts are “false,” as the products are never sold at the higher reference prices listed, Welch claims.
According to the class action lawsuit, California law prohibits businesses from making untrue or misleading statements, including suggesting a product is on sale when it is not.
Welch alleges Blackstone’s website lists items with strikethrough prices next to sale prices, creating the illusion of a bargain. However, the former prices are not the prevailing market prices within the three months preceding the advertisement, he says.
Blackstone earned millions from fake discounts, lawsuit alleges
Welch alleges he relied on Blackstone’s misrepresentations when purchasing a product, believing he was receiving a discount. As a result, Blackstone has earned millions of dollars from consumers who were misled by the fake discount scheme, he says.
Welch’s class action lawsuit claims Blackstone’s conduct violates California’s Unfair Competition Law, False Advertising Law and Consumer Legal Remedies Act.
He seeks to represent anyone in California who bought an item from Blackstone’s website at a represented discount from a higher reference price.
He is suing for violations of California’s Unfair Competition Law, False Advertising Law and Consumer Legal Remedies Act. He seeks certification of the Blackstone class action lawsuit, damages, restitution, declaratory and injunctive relief and a jury trial.
Luxury suitcase maker Samsonite is also facing class action allegations it misled consumers by advertising fake discounts at its outlet stores.
What do you think of the allegations made in this Blackstone class action lawsuit? Let us know in the comments.
The plaintiff is represented by Charles R. Toomajian III and Jessica M. Liu of Zimmerman Reed LLP and Christopher D. Jennings, Tyler E. Ewigleben and Winston S. Hudson of Jennings & Early PLLC.
The Blackstone class action lawsuit is Welch v. North Atlantic Imports LLC, Case No. 2:25-cv-07106, in the U.S. District Court for the Central District of California.
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