By Tamara Burns  |  August 2, 2017

Category: Consumer News

Bertolli olive oil false advertisingA Bertolli olive oil lawsuit has been filed in California as a class action against Deoleo USA, Inc. and Med Foods, Inc., the manufacturers of the popular product. The allegations in the Bertolli olive oil lawsuit state that several olive oil products were improperly advertised as being “Imported from Italy.” Other products were allegedly improperly advertising the olive as “Extra Virgin,” and some products advertised both claims.

The plaintiff in the California Bertolli olive oil lawsuit stated that several of the companies’ olive oil products “are not and never were ‘Imported from Italy.’ Instead, the olives are grown, and the oil is pressed, in various countries all over the world, including Tunisia, Turkey, Greece, Spain, Chile, and Australia.”

The Bertolli olive oil lawsuit goes on to state that these oils sourced worldwide are blended and bottled in Italy. There are state and federal statutes that prohibit companies from stating on the label that a product was imported from that country if the content of the product was only blended in the country or packaged in that country, the Bertolli lawsuit states.

“Common sense also dictates that Turkish or Chilean olive oil does not somehow become ‘from Italy’when shipped to Italy. Yet until after this case was filed, Deoleo systematically used this misrepresentation to dupe consumers into paying a premium for oil falsely labeled as Italian,” the Bertolli olive oil lawsuit states.

In addition to its alleged deceptive advertising about the country of origin of the olive oil in the product, the Bertolli olive oil lawsuit also takes issue with the advertising claim on the label indicating that the product is “Extra Virgin.”

The plaintiff stated two main reasons that the olive oil is believed to not be “Extra Virgin”: the blend of oils used in the product contained refined oils in addition to the extra virgin olive oil, and the bottle used for the olive oil products is clear and lacks UV protection, allowing the olive oil to be exposed to both heat and sunlight which ultimately causes the oil to oxidize, degenerate and degrade.

Are You Eligible to File a Bertolli Olive Oil Lawsuit?

Lawyers are currently conducting a class action investigation to assist residents outside the state of California in filing a class action Bertolli olive oil lawsuit. If you meet all of the following qualifications, you may be eligible to participate:

  • You purchased the olive oil in any state outside of California
  • Your purchase was made between 2010 and 2015
  • The olive oil your purchased was any of the following olive oil products and was not labeled as “Organic,” “Robusto,” “Gentile,” or “Fragrante”:
    • Bertolli Clasico Olive Oil
    • Bertolli Extra Virgin Olive Oil
    • Bertolli Extra Light Olive Oil

Consumers who meet the above qualifications may be able to participate in a Bertolli olive oil lawsuit in order to hold the company accountable for any potential deceptive advertising claims. Lawsuits that are filed against companies which allege deceptive or false advertising send a strong message to the company that these improper behaviors will not be tolerated.

Plaintiffs may be able to recover damages related to product purchase prices, damages related to violations of consumer protection and advertising laws, punitive damages designed to be in an amount sufficient to punish the companies for their alleged wrongdoing and more.

Do YOU have a legal claim? Fill out the form on this page now for a free, immediate, and confidential case evaluation. The attorneys who work with Top Class Actions will contact you if you qualify to let you know if an individual lawsuit or class action lawsuit is best for you. Hurry — statutes of limitations may apply.

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2 thoughts onBertolli Olive Oil Lawsuit Alleges Deceptive Advertising

  1. Allan M Shapiro says:

    add me to the list

  2. Kimberly A. Smith says:

    I have purchased some of this olive oil over the years.

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