Bassett Furniture class action overview:
- Who: Plaintiff Barbara Rosing Hoke filed a class action lawsuit against Bassett Furniture Industries Inc. and Bassett Direct NC LLC.
- Why: Hoke claims Bassett Furniture falsely advertises its products as being on sale.
- Where: The Bassett Furniture class action was filed in California federal court.
- How to get help: If you purchased discounted furniture or other home goods from Bassett or Joybird in California, Oregon or Washington, you may qualify to join a class action lawsuit investigation.
AA new class action lawsuit accuses Bassett Furniture of falsely advertising its products as being on sale by using inflated reference prices.
Plaintiff Barbara Rosing Hoke filed the class action complaint against Bassett Furniture Industries and Bassett Direct NC on Feb. 26 in California federal court, alleging violations of state and federal consumer laws.
According to the class action lawsuit, Bassett Furniture is a manufacturer, marketer and retailer of ready-to-order and customizable furniture, including sofas, sectionals, tables and other furniture products.
Hoke claims the company has engaged in a “massive and consistent” false discount advertising scheme across its website and in its retail stores for years.
Specifically, Bassett Furniture allegedly advertises perpetual or near-perpetual discounts, typically 20% to 30% off, on all its products.
Hoke claims these discounts are taken from Bassett Furniture’s inflated and self-created strikethrough reference prices for its products.
“However, unbeknownst to its customers, Bassett Furniture’s discounts are never-ending and the products are never or almost never offered at the advertised reference price — and never in good faith,” the lawsuit states.
Bassett Furniture allegedly intends to deceive customers with false discounts
Bassett Furniture’s alleged false discount advertising is so pervasive across all its products and its advertising that it is apparent that the heart of Bassett Furniture’s marketing plan is to deceive the public, Hoke alleges.
Bassett Furniture allegedly intends to trick consumers into believing that its products are worth, and have a market value equal to, the inflated reference price, and that the lower advertised sale price represents a special bargain.
Bassett Furniture’s false discount advertising violates California’s Consumers Legal Remedies Act, False Advertising Law and Unfair Competition Law, the class action lawsuit alleges.
Hoke wants to represent anyone in California who purchased one or more products advertised with a discount from the Bassett Furniture website or a Bassett Furniture retail store.
The plaintiff is suing for restitution and/or disgorgement for herself and for each of the class members. She also seeks public injunctive relief to protect the general public by enjoining Bassett Furniture from engaging in the unlawful false discount advertising scheme alleged in the complaint.
Last year, Bassett Furniture agreed to settle a lawsuit over claims a data breach exposed consumer information.
What do you think of the claims made in this Bassett Furniture class action lawsuit? Let us know in the comments.
The plaintiff is represented by Daniel M. Hattis and Paul Karl Lukacs of Hattis Lukacs & Corrington.
The Bassett Furniture class action lawsuit is Hoke v. Bassett Furniture Industries Inc., et al., Case No. 2:26-cv-02037, in the U.S. District Court for the Central District of California.
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