Aquafeel Class Action Says Water Filtration Systems are Misrepresented

A California woman alleges in a Aquafeel class action lawsuit that the company falsely advertises its water filtration systems.

Lead plaintiff Natalie Flores claims that Diamond Perfection Inc. d/b/a Aquafeel Solutions and an associated company, Aqua Finance, misrepresent not only the warranty for their water filtration systems, but also the nature of the systems and the terms of their financing agreements.

The plaintiff says she was shocked when her 2016 purchase of a water filter system from Aquafeel led to a lien on her property as well.

“Defendants advertised and represented to consumers that the Class Goods would self-detect problems, would have a fixed 5.9% interest rate, and would be subject to a warranty that would cover repairs should problems occur,” alleges the Aquafeel class action lawsuit.

However, the Aquafeel water class action lawsuit alleges that when Flores purchased a water filtration system from the company in 2016, she ended up with the lien on her property, as well as a 13.99 percent interest rate, rather than the 5.9 percent advertised.

“Plaintiff was significantly upset by Defendants’ misrepresentations which caused her significant harm as it has resulted in her incurring costs and obligations associated with the Class Goods that had been misrepresented,” alleges the Aquafeel class action lawsuit. “Plaintiff is obligated to pay in excess of $8,000 from her purchase of the Class Goods.”

Flores claims in her Aquafeel class action lawsuit that she and other consumers relied on representations of the sales managers when they decided to purchase the company’s water filtration systems.

Additionally, alleges the Aquafeel class action lawsuit, sales managers made misrepresentations about the actual features of the water filtration systems, namely that it would “self-diagnose.”

Furthermore, contends the plaintiff, Aquafeel represented to consumers that the water filtration systems would be covered by a warranty.

“Defendants knew that their representations and omissions were untrue and misleading, and deliberately made the aforementioned representations and omissions in order to deceive reasonable consumers like Plaintiff and other Class Members,” states the Aquafeel water filtration class action lawsuit.

The Aquafeel class action lawsuit seeks to represent a Class of Californians who purchased water filtration systems from the company.

“Plaintiff is qualified to, and will, fairly and adequately protect the interests of each Class Member, because Plaintiff was induced by Defendants’ representations during the Class Period,” states the Aquafeel water class action lawsuit. “Defendants’ unlawful, unfair and/or fraudulent actions concerns the same business practices described herein irrespective of where they occurred or were experienced.”

According to the Aquafeel class action lawsuit, the misrepresentative sales allegedly conducted by sales managers violated the California False Advertising Act and Unfair Business Practices Act.

“The misleading and false advertising described herein presents a continuing threat to Plaintiff and the Class Members in that Defendants persist and continue to engage in these practices, and will not cease doing so unless and until forced to do so by this Court,” claims the Aquafeel class action lawsuit.

The lead plaintiff is represented by Todd. M. Friedman, Adrian R. Bacon, Meghan E. George, and Thomas E. Wheeler of the Law Offices of Todd M. Friedman PC.

The Aquafeel Water Filtration System Class Action Lawsuit is Flores v. Diamond Perfection Inc., et al., Case No. 1:18-cv-01315-LJO-EPG, in the U.S. District Court for the Eastern District of California.