Amazon class action lawsuit overview:
- Who: Amazon.com Services LLC and Amazon.com Inc. are facing a class action lawsuit filed by plaintiff Sequoia King.
- Why: King claims Amazon falsely advertises its Amazon Basics Hypoallergenic Body Wash for Sensitive Skin contains no allergens.
- Where: The class action lawsuit was filed in New York federal court.
A new class action lawsuit accuses Amazon of falsely advertising its Amazon Basics Hypoallergenic Body Wash for Sensitive Skin as being free from allergens.
Plaintiff Sequoia King filed the class action complaint against Amazon.com Services and Amazon.com on Feb. 6 in New York federal court, alleging violations of state consumer laws.
According to the Amazon class action lawsuit, the market for skin-sensitive hygiene and beauty products has exploded as consumers seek products that can help relieve or otherwise not agitate certain skin irritations brought on by conditions like eczema and external conditions like pollution, stress and exposure to harsh weather.
King says that Amazon’s Hypoallergenic Body Wash for Sensitive Skin claims on the label to be “hypoallergenic,” and that images on the same sales page reaffirm this quality, noting that the product is “dermatologist tested” and provides a “gentle cleaning and is hypoallergenic.”
However, she claims the product is made with fragrance chemicals, which are some of the most common causes of skin allergies.
Amazon’s conduct allegedly violates New York business law
King claims she purchased the product because she sought a body wash advertised and marketed as being made for “sensitive skin.” She says she regularly seeks out hygiene products that do not contain irritants due to her psoriasis.
The plaintiff says she reviewed Amazon’s representations that the product was “hypoallergenic” and made for sensitive skin and reasonably believed that the product did not contain any ingredients known to be irritants like fragrances.
“Had defendants disclosed that the product contained ingredients known to cause skin irritation like fragrances, the plaintiff would not have purchased the product or would not have paid the same amount that she did,” the class action lawsuit states.
The lawsuit alleges that Amazon’s conduct violated New York General Business Law Sections 349 and 350.
As a result, King is looking to represent anyone who bought the product in New York. She is suing for violations of New York consumer laws and is seeking certification of the class action, damages, fees, costs and a jury trial.
Similarly, Albertsons Companies Inc. is facing allegations in California that it deceptively marketed its Signature Care Sensitive Skin Body Wash as hypoallergenic.
What do you think of the allegations made in this Amazon class action lawsuit? Let us know in the comments.
The plaintiff is represented by Max S. Roberts, Victoria X. Zhou and Caroline C. Donovan of Bursor & Fisher P.A.
The Amazon class action lawsuit is King v. Amazon.com Services LLC, et al., Case No. 1:26-cv-01062, in the U.S. District Court for the Southern District of New York.
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