Alex and Ani class action claims website shares customer data with TikTok

Alex and Ani class action lawsuit overview:

• Who: Plaintiff Milan Hassid filed a class action lawsuit against Alex and Ani LLC.
• Why: Hassid claims Alex and Ani shared its website visitors’ customer data with TikTok without their consent.
• Where: The class action lawsuit was filed in a California federal court.

Jewelry company Alex and Ani shared the customer data of its website visitors with TikTok without consent, a new class action lawsuit alleges. 

Plaintiff Milan Hassid’s class action lawsuit claims Alex and Ani uses software on its website to collect visitor data and then shares said data with TikTok without first obtaining the express or implied consent of its customers. 

“Defendant did not obtain Class Members’ express or implied consent to be subjected to data sharing with TikTok for the purposes of fingerprinting and de-anonymization,” the Alex and Ani class action says.

Hassid wants to represent a California class of consumers whose identifying information was sent to TikTok as a result of visiting the Alex and Ani website.

Alex and Ani shares visitors’ geographic, device and browser information, class action says

Hassid claims Alex and Ani uses the TikTok software to identify visitors by collecting data such as device and browser information, geographic information, referral tracking and URL tracking, as soon as a user lands on the website. 

“The TikTok Software runs on virtually every page of Alex and Ani’s website, sending to TikTok images of every website user’s interest in Defendant’s services,” the Alex and Ani website class action says. 

Hassid claims Alex and Ani’s use of the TikTok software violates the California Trap and Trace Law, which imposes civil liability and statutory damages for the installation of tracking software without a court order.

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of statutory damages for himself and all class members.

A consumer filed a similar class action lawsuit against Gerber Products Co. last year over claims the company violated the California Trap and Trace Law by installing the TikTok tracking software on its website. 

Has the Alex and Ani website shared your data with TikTok without your consent? Let us know in the comments.

The plaintiff is represented by Robert Tauler and Narain Kumar of Tauler Smith LLP.

The Alex and Ani class action lawsuit is Hassid, et al. v. Alex and Ani LLC, Case No. 2:25-cv-00679, in the U.S. District Court for the Central District of California.

Read About More Class Action Lawsuits & Class Action Settlements:

• Google, YouTube must face children’s data collection claims
• Apple class action allege App Store offers malicious crypto apps
• Plaintiffs must arbitrate Tinder, Hinge addictive app class action
• MasterClass class action claims company shares customer data with third parties