Adobe class action claims company unlawfully tracks, monetizes user data

Adobe class action lawsuit overview:

• Who: Plaintiff Nicholas Rapak filed a class action lawsuit against Adobe Inc.
• Why: Rapak claims Adobe secretly tracks the online activity of users and sells their data for profit.
• Where: The class action lawsuit was filed in California federal court.

A new class action lawsuit accuses Adobe Inc. of secretly tracking the online activity of users and selling their data for profit.

Plaintiff Nicholas Rapak’s class action lawsuit claims Adobe has been “secretly harvesting and monetizing directly identifiable user data” from millions of U.S. residents without their knowledge and consent.

Rapak argues Adobe has tracked users on the internet for years despite the fact that “several companies” have begun to move away from user-based online tracking due to privacy concerns.

“While other companies moved away from privacy-invasive tracking technology, Adobe sought to capitalize on this shift by building a workaround that would track users regardless of browser, device, or settings,” the Adobe class action says. 

Rapak wants to represent a nationwide class of consumers who had their communications with third parties intercepted or used by Adobe without their consent.

Adobe tracks users through Experience Cloud Identity Service, class action says

Rapak argues Adobe tracks users through its Experience Cloud Identity Service, which he argues assigns a unique, persistent identifier to each website visitor.

“Plaintiff and Class Members had no knowledge that Adobe was using unique, persistent identifiers to track them and their private communications across the internet, or that it was using this data to facilitate targeted advertising,” the Adobe class action says.

Rapak claims Adobe is guilty of invasion of privacy, violating the California Invasion of Privacy Act and its Comprehensive Computer Data Access and Fraud Act, and unjust enrichment.

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of statutory, actual, compensatory, punitive, nominal and other damages for himself and all class members.

A consumer filed a similar class action lawsuit against Beyond Meat last month over claims the company unlawfully collected and sold website visitors’ personal information without their consent.

Do you believe Adobe has tracked your data without your consent? Let us know in the comments.

The plaintiff is represented by Robert C. Schubert, Willem F. Jonckheer and Amber L. Schubert of Schubert Jonckheer & Kolbe LLP; and Christian Levis, Amanda Fiorilla, Rachel Kesten and Yuanchen Lu of Lowey Dannenberg P.C.

The Adobe class action lawsuit is Rapak, et al. v. Adobe Inc., Case No. 5:25-cv-03032, in the U.S. District Court for the Northern District of California.

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