Laura Pennington  |  October 23, 2018

Category: Consumer News

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UPDATE:

  • This case was dismissed Jan. 6, 2020.

A class action lawsuit claims that Unilever markets its “I Can’t Believe It’s Not Butter” cooking spray as calorie free when it’s not.

The I Can’t Believe It’s Not Butter margarine spray class action lawsuit says that the company is responsible for engaging in deceptive and unfair practices around marketing, advertising, and selling the product as containing zero grams of fat and zero calories.

The proposed I Can’t Believe It’s Not Butter class action against Unilever says that these practices violate the Sherman Food, Drug, and Cosmetic Act in California.

According to the I Can’t Believe It’s Not Butter spray class action lawsuit, the product actually contains 124 grams of fat and 1,160 calories in each bottle.

The Unilever margarine class action argues that the manufacturers of the product use very small serving sizes to make the claim that their product doesn’t contain any calories or fat.

Further, the I Can’t Believe It’s Not Butter class action lawsuit argues that these small serving sizes hide the fact that the product is made up of 40 percent vegetable oil.

The I Can’t Believe It’s Not Butter cooking spray class action says that the company brings in more than $300 million in sales each year on this particular product, which has been made since 1994.

There are several different formulations of the product in sprays, tubs, and sticks.

The plaintiffs in the I Can’t Believe It’s Not Butter margarine cooking spray class action say that the company has engaged in a fraudulent scheme to lead consumers to believe that all forms of ICBINB are healthier than butter, using the claim that these products contain zero calories and and zero grams of fat to support that.

According to the I Can’t Believe It’s Not Butter class action lawsuit, the company has even recommended ICBINB spray as a substitute for butter in recipes, misleading consumers that this is a healthier alternative to butter.

The I Can’t Believe It’s Not Butter margarine class action lawsuit specifically points out a claim by the defendant that the product contains “zero calories per spray.”

The I Can’t Believe It’s Not Butter baking spray class action lawsuit claims that the company uses strange serving sizes to get around the true amount of calories and fat inside their product.

According to the plaintiffs’ allegations, the actual amount of calories per one spray of the ICBINB product is .8 calories, rendering the “zero calories per spray” claim inaccurate.

The Unilever margarine class action says that the company is avoiding the use of FDA serving sizes to misled consumers about what’s really inside the product and that one tablespoon should have been used to present an accurate profile of the product’s makeup in terms of calories and fat.

The I Can’t Believe It’s Not Butter class action lawsuit against Unilever says the company’s product does not qualify as a cooking spray and therefore shouldn’t be exempted from the one tablespoon requirement.

The I Can’t Believe It’s Not Butter margarine class action lawsuit argues that the company even purposefully avoided using the five spray version of the serving size, which would have been the one most commonly used, in order to keep the calories at “zero” for advertising purposes.

The plaintiffs in the proposed I Can’t Believe It’s Not Butter margarine spray class action lawsuit are represented by Adam J. Gutride, Seth A. Safier, Anthony Patek, and Kristen Simplicio of Gutride Safier LLP and Ureka E. Idstrom of The Eureka Law Firm.

The I Can’t Believe It’s Not Butter “0 calories” Margarine Spray Class Action Lawsuit is Jennifer Zizumbo, et al. v. Unilever United States Inc., Case No. RG18925345, in the Superior Court of the State of California, County of Alameda.

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811 thoughts onI Can’t Believe It’s Not Butter Class Action Says Cooking Spray Isn’t ‘0 Calories’

  1. Winnie says:

    Reading is fundamental. How on earth all of them people who commented “add me” when it clearly states “UPDATE” in large, capital, bold letters at the top of the article that this case was dismissed in January 2020. While I personally don’t think it should have been, it was. They’re is nothing to “add me” to.

    1. Winnie says:

      Please pardon the typos.

      *the
      *There

    2. Sharon Mejias says:

      I have sleep apnea and have been trying to lose weight due to the apnea as it is obstructive. This is part of my nightly routine to lose weight!

  2. C S says:

    Everyone needs to read the first sentence after “Update.” The case has been dismissed since January 6, 2020. Stop adding “add me” to the comments. It’s over. Done. No more lawsuit to be a party to.

    1. Jennifer says:

      I agree. All they have to do is read a little further and comprehend! LOL The lawsuit would have been like the Wisconsin milk lawsuit. A few bucks

  3. Susan Feinauer says:

    Please add me to the lawsuit as well. Have been using this product for years and had no idea! How deceitful!

  4. Joanne Potter says:

    Add me too!

  5. Toby Steltzer says:

    I’ve been using this for months on a very strict diet and still gaining weight. My cholesterol numbers were not improving. I thought there were really minimal fat and calories in this. So UPSET and feel so deceived. Please add me to this lawsuit.

  6. Stacie says:

    Please add me to the lawsuit

  7. Teresa Leismer says:

    I’ve been using this for years! Please add me to the lawsuit. How terrible to deceive everyone!

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