Harbor Freight Fake Sale Class Action Settlement Checks Mailed

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Top Class Actions viewers are starting to receive checks and gift cards in the mail from a Harbor Freight Tools deceptive pricing class action settlement.

Consumers have received checks worth as much as $607.47 and gift cards valued at $160 from the settlement.

In March, Harbor Freight Tools and consumers reached a settlement over a class action lawsuit claiming that the tool company falsely advertised “normal” prices for products that were higher than an advertised “sale” price, when the item had never been offered at the original, higher price.

Consumers claimed that this practice misled them into thinking that the item was on sale and they were getting a deal. 

Though Harbor Freight Tools agreed to the settlement deal, they maintain that they complied with all applicable consumer protection, advertising, and business laws, and that their conduct was not a misrepresentation as claimed by consumers.

The settlement does not require that the company admit any legal fault or liability, and the court has not determined whether or not the company was at fault.

Plaintiff Jeffrey Beck claimed that Harbor Freight Tools practiced false advertising by stating certain store items were on sale when they were not. Allegedly, the company knew consumers would think they were getting a deal on the items labeled in this manner, and would be more likely to purchase them than they otherwise would be had the items only been advertised with their actual offering price.

Beck alleged that consumers often use sale prices to make purchasing choices because they feel that a drop in price indicates that they are getting more value for their money, receiving an item for less money that they might have otherwise spent more on. The plaintiff stated that Harbor Freight Tools financially injured consumers because the company denied them what was advertised as the true benefit of their purchase.

Additionally, he claimed that many consumers would not have made their purchases had they known that the items were not offered previously at a higher price, and that he and other similarly affected consumers were financially injured as a result.

To support his allegations that the Harbor Freight Tools items were falsely advertised as being on sale, he claimed that the company never offered the products at the listed, higher “comp at” price, which is at odds with a law that requires an original price to be offered for at least 28 out of 90 days for which a product is for sale.

The deadline to file a claim for the Harbor Freight Tools fake sale class action settlement was Aug. 7, 2017.

Congratulations to our Top Class Actions readers who submitted a valid claim and got PAID! If you missed out, sign up for our free newsletter to receive updates on new class action lawsuits and settlements. You can also check out which class action settlements are still accepting claims in our Open Class Action Settlements section.

The Class is represented by Patrick J. Perotti and Nicole Fiorelli of Dworken & Bernstein Co. LPA.

The Harbor Freight Tools Fake Sale Class Action Lawsuit is Jeffrey Beck v. Harbor Freight Tools USA Inc., Case No. 15-cv-000598, in the Court of Common Pleas for Lake County, Ohio.