JASON Class Action Says Kid’s Shampoo Isn’t ‘Natural’ as Advertised

A class action lawsuit alleges that certain kid’s products made by JASON Natural Products Inc. are not “all natural” as the company advertises.

Plaintiff Zeng Jin Li claims that ingredients in JASON kid’s shampoo and conditioner are distinctly not “gentle” and “natural,” as the company claims in the products’ advertising.

According to Li, advertising for the shampoo and conditioner describe the products as containing “only the purest, gentlest ingredients.”

The JASON class action lawsuit claims the company self-describes as living by a “simple Code of Honor,” and that the first tenant of that code is that JASON’s only uses gentle, natural ingredients.

According to the JASON shampoo class action lawsuit, for JASON Natural Products Inc. to honor its claim of only using natural ingredients, the ingredients should be “devoid of any synthetic chemicals.”

However, Li claims that the products contain “numerous synthetic chemicals, including many that are toxic, many of which are known carcinogens or otherwise carry a high risk of harm to product users.” She claims that the chemicals may be harmful to consumers, and that customers aren’t given a warning of the danger posed.

According to the classifications established by the Environmental Working Group, multiple ingredients in JASON’s products are of “high concern” to consumers and the environment. Ingredients in the shampoo and conditioner labeled as “high concern ingredients” are benzyl salicylate, butyl phenyl methylpropional, fragrance, and Retinyl palmitate.

The ingredients in JASON Natural Products Inc. that are established by the Environmental Working Group as synthetic chemicals include Benzyl alcohol, cocamidopropyl betaine, dimethicone, ethylhexylglycerin, benzyl benzoate, benzyll salicylate, butylphenyl methylpropional, agrance, phenoxyethanol, sodium benzoate, potassiumm sorbate, retinal palmitate, um coccyx isethionate, and tocopherol acetate.

According to Li, she purchase the shampoo and conditioner to use on her toddler. She tested the products on her own skin first, and discovered that they caused dryness and irritation. Her husband then used the products on himself, and discovered that they made his skin dry and irritated, and caused severe dandruff. After these discoveries, Li did not use the products on her child.

Li claims that she would not have purchase the products had she known that they contained synthetic, harmful chemicals, or she would not have paid the high price she paid for them. The JASON Natural Products class action lawsuit argues that the company’s online advertisements are misleading.

Allegedly, the company advertises their products in such a way that the full ingredient list is not available, and online customers have no way of discerning the products’ true nature at the point of purchase.

Li seeks damages on behalf of herself and all similarly affected consumers in the JASON class action lawsuit.

The plaintiff is represented by Mark Schlachet of the Law Offices of Mark Schlachet.

The JASON Kid’s Shampoo and Conditioner Class Action Lawsuit is Zeng Jin Li v. Jason Natural Products Inc., Case No. 1:18-cv-01127-VEC, in the U.S. District Court for the Southern District of New York.