Puritan’s Pride Buy 1 Get 2 Free Sale is Deceptive, Class Action Lawsuit Claims

A recent class action lawsuit filed against a popular supplement company states that the Puritan’s Pride Buy 1 Get 2 Free sale essentially amounts to false advertising.

Two women have joined forces to target the injustices they perceive in the marketing strategies employed by Puritan’s Pride. Plaintiffs Meg Larson and Diane Cabrera state that the sales such as the Puritan’s Pride Buy 1 Get 2 free sale is a sale in name only, as the company actually builds the cost of the supposedly free items into the cost of the other item purchased.

Larson and Cabrera say that by doing this, customers did not receive the benefit from any sale promotion that was advertised. Instead, they claim, the company profited from the purchases when unknowing customers felt compelled to make these purchases under the guise of a great sale.

According to the complaint, Larson stated that she had made several purchases from Puritan’s Pride. One such purchase included garcinia cambogia and vitamin D3 that were part of a Puritan’s Pride Buy 1 Get 2 Free sale.

She states that for one of the items, she paid a premium, and that premium covered the cost of the other two items in her purchase that were touted as being free.

The plaintiffs state that the marketing strategy is effective, as millions of dollars’ worth of Puritan’s Pride products have been purchased. However, these products were deceptively marketed, the plaintiffs claim.

In addition to raising concerns about the deceptive advertising techniques used in the Puritan’s Pride Buy 1 Get 2 Free sale, the plaintiffs state that these sales were advertised as being in effect “for a limited time only.” But the actual promotions were in effect continuously, the plaintiffs say.

“Defendants conceal that their marketing and advertising campaign promising ‘free’ products is permanent, and intend to induce consumers to make expedited purchases by falsely representing that they only obtain ‘free’ products if they act quickly,” the Puritan’s Pride class action lawsuit states.

Apparently, in the prior four years before the lawsuit was filed, the Puritans Pride buy 1 Get 2 Free sale promotion was conducted on an ongoing basis.

This class action lawsuit alleges that Puritan’s Pride violated the California Consumer Legal Remedies Act, Unfair Competition Law and False Advertising Law under state regulations.

The plaintiffs are seeking an injunction to stop the allegedly deceptive marketing behavior of the company and are looking for the company to disgorge its profits, pay restitution and pay economic damages to affected Class Members.

The Puritan’s Pride lawsuit seeks to certify a class of California consumers who, in the past four years, have purchased Puritan’s Pride products.

Taking Legal Action over Puritan’s Pride Buy 1 Get 2 Free Sale Deceptive Advertising

Companies have a duty to accurately and truthfully advertise the products they sell. Laws have been enacted to protect consumers against companies who choose to engage in false and deceptive advertising.

A Puritan’s Pride class action lawsuit investigation is currently underway to assist consumers in other states who may have purchased products from the company. Successful plaintiffs who go on to file a deceptive advertising lawsuit may be eligible to receive financial compensation.

Join a Puritan’s Pride Deceptive Marketing Class Action Lawsuit Investigation

If you purchased vitamins or supplements from Puritan’s Pride anywhere in the nation that were part of a “Buy One Get One Free” offer or a similar promotion, you may qualify to join this Puritan’s Pride class action lawsuit investigation.

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