Regenerect False Advertising Class Action Lawsuit

A class action lawsuit claims “Regenerect Natural Male Erectile Stimulant” is mislabeled as a “drug-free,” “natural” diet supplement, despite containing active ingredients found in the prescription drugs Viagra and Cialis.

According to the Regenerect class action lawsuit, Regeneca and Ethos promoted and sold the male enhancement product as a dietary supplement that is drug-free and natural, and claimed it did not have the side effects associated with “prescription” male enhancement products.

These representations are false, the class action lawsuit says, as evidenced by an April 2011 recall after the FDA determined certain lots of Regenerect contained “Sulfoaildenafil, an analog of Sildenafil, making these products unapproved new drugs.”

Sildenafil is the active ingredient in the prescription drug Viagra, which is used as a prescription treatment for male erectile dysfunction.

Regenerect was then relaunched in September 2011, but was recalled five months later when the FDA confirmed the presence of Tadalafil (brand name Cialis), an FDA-approved drug used as treatment for male erectile dysfunction.

Regenerect is not a “dietary supplement” or “drug free,” the class action lawsuit states, despite being promoted as such.

“The Product is not free of the side effects associated with ‘prescription’ male enhancement products, as Defendants represented and continue to represent it to be. The Product contains the synthetic drugs Sulfoaildenafil and Tadalafil; the Product is an unapproved new drug. Therefore, the Product entails the same side effects as the prescription drugs Cialis and Viagra. Moreover, Defendants have received report(s) that consumer(s) suffered the side effects associated with prescription male enhancement products in connection with use of the Product,” the Regenerect class action lawsuit states.

The Regenerect class action lawsuit is brought on behalf of all U.S. consumers who purchased the product in the U.S. for personal use within the last four years. It is seeking damages and restitution for the proposed Class, as well as a court order directing the Defendants to disclose that their advertisements were false, misleading, deceptive, fraudulent and unlawful.

A copy of the Regenerect False Advertising Class Action Lawsuit can be read here.

The case is Gene Hanfling v. Regeneca, Inc., Ethos Environmental, Inc. dba Regeneca International, Inc., Case No. 30-2012-577998-CU-BT-CXC, Superior Court of the State of California, County of Orange.