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Tropicana 100% Orange Juice False Advertising Class Action Lawsuit
By Sarah Pierce
A federal class action lawsuit claims Tropicana falsely advertises its orange juice as “100% pure and natural,” even though it is “heavily processed and flavored.”According to the Tropicana orange juice class action lawsuit, Tropicana Products, Inc., a division of PepsiCo, Inc., “has been falsely claiming that its heavily processed, designed and modified ‘not-from-concentrate’ orange juice is 100% pure and natural orange juice.”
The truth, according to the Tropicana 100% juice class action lawsuit, is that like all mass-marketed orange juice, Tropicana’s cannot be fresh squeezed because fresh-squeezed orange juice is unstable and has a short shelf-life. To extend shelf life, Tropicana orange juice “undergoes extensive processing which includes the addition of aromas and flavors” that change “the essential nature” of Tropicana juice, the class action lawsuit states.
“It is not natural orange juice. It is instead a product that is scientifically engineered in laboratories, not nature, which explains its shelf-life of more than two months.”
The Tropicana orange juice class action lawsuit is brought on behalf of all U.S. consumers who purchased Tropicana not-from-concentrate juice labeled and marketed as being “100% pure and natural orange juice,” for unjust enrichment, breach of express warranty, and violation of numerous state consumer fraud laws.
It is seeking class certification; compensatory, treble and punitive damages; prejudgment interest; restitution; and injunctive relief.
A copy of the Tropicana 100% Orange Juice False Advertising Class Action Lawsuit can be read here.
The case is Angelena Lewis v. Tropicana Products, Inc., Case No. 12-cv-00049-JAM-EFB, U.S. District Court, Eastern District of California.
Updated January 12th, 2012
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10 thoughts onTropicana 100% Orange Juice False Advertising Class Action Lawsuit
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Juicing is the best way to obtain a great and healthy lifestyle, and getting the best juicer is next to it. Thanks for enlightening us on your writing about it! I am a blogger at TopProducts.com and I am taking the chance if you can also leave a comment or a review on our site. Thanks in advance!
whoa two whole months lying on the shelf and we drink this stuff!
For mere marketing and to increase the sales these companies can go to any extent of lying to people to sell their products. Consumers should be very much alert of anything they are buying just based on advertisements . Jaago Grahak Jaago
I’ve been drinking Tropicana since my kids were lil tots. They are now all grown. I’m so ANGRY!!! that they were LIE!!! to there customer base.We have bought this product thinking it was 100%. To find out other wise is really upsetting.
I can not believe this company label and orange juice 100% pure and natural.Labels like these are what I look for my family on healthy eating and good nourishment.I am so upset I been dieting and the labels in supermarket is what I believe to give me the right information.I can’t believe they got away with it this long.Thank God someone notice it and the are being punish.
This is the stuff my husband insists w buy cause it was the best! Well I won’t be buying it anymore! I’m going to get some organic oranges & put my juicer to good use now!
The USA is not the only country where this has occured.
A manufacturer in South Africa is currently facing Legal Challenge for the exact same reason/s. The Food and Beverage Industry know full well what they are doing to unsuspecting customers and consumers and what is glaring obvious the Regulating Authorities are turning a blind eye to it. No matter what country a person resides. They too will face Legal Challenge for allowing the continuous abuses to occur. Not limited to Orange Juice etc etc.
Wow I’ve been drinking Tropicana 100% Orange Juice all this years. I really thought it was a 100%. I have not bought any orange juice since this happened.
I cannot believe i have been drinking that processed stuff, I feel sick every time I think of drink the juice. I am so upset, I cannot drink any kind of juice, it all makes me so sick!!!!!! They cheated and deceived me, I am so angry!!!!!