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Michaels to Pay $1.8M Settlement Over Deceptive Advertising
By Mike Holter
According to Attorney General Schneiderman’s allegations, Michaels used “50% Off” coupons and other marketing materials to mislead customers into believing they were receiving “steep discounts” on custom framing for more than two years. Michaels advertised the 50% Off discount every day during the AG office’s two-year investigation. The law prohibits sales that are never ending, the AG said.
“For years, Michaels duped consumers into thinking they were receiving huge discounts, when in fact, they were simply paying their regular store price,” Schneiderman said in a statement. “Through deceptive advertising practices, this company violated the law and took advantage of hardworking consumers trying to save money. In addition to the civil penalties, the company is paying for their actions by providing $1 million in school supplies for hundreds of school districts statewide.”
The Michaels coupon settlement is the latest blow for the arts-and-craft store company, which was hit with a series of class action lawsuits earlier this summer after it revealed customers may have been victims of PIN fraud.
Updated October 5th, 2011
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4 thoughts onMichaels to Pay $1.8M Settlement Over Deceptive Advertising
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Michaels Craft store is still doing the same thing
Sheesh! HOBBY LOBBY has been doing the exact same thing for YEARS…. Someone needs to go after those faux “Christians” as well!!
Don’t even say anything bad about Hobby Lobby! They are the best Christian company to work for! They are not fake!!