Think you got a JCPenney discount? You may have overpaid through allegedly fake discount sales.

By Lori Waite | September 19, 2025

Category: Lawsuits to Join

Fake JCPenney discount claims: Find out if you qualify

Sale sign at the entrance to clothing store — (Photo Credit: Tricky_Shark/Shutterstock)

If you purchased a product from JCPenney advertised with a discount, you may have a legal claim. Fill out the form to apply to be a client in the JCPenney fake discount arbitrations.

JCPenney is facing allegations that it is engaging in a massive false discount advertising scheme. Shoppers allege that JCPenney promoted constant sales online and in stores, typically ranging from 25% to 70% off, that were not genuine markdowns. Instead, these so-called “discounts” may have been the regular retail price.

According to complaints, this practice tricked customers into believing they were saving money when they were not. Now, a law firm working with Top Class Actions is investigating, helping JCPenney customers seek recovery for possible overpayments, and pushing the company to change its advertising practices to comply with consumer protection laws.

Do you qualify?

Did you buy something in a JCPenney store or on its website that was marked with a discount?
Was it advertised as a “limited-time offer” or shown with a “Was” or “Regular” price?

If so, you could qualify for arbitration and potential compensation. Fill out the form to see if you are eligible.

Fill out the form on this page to apply to be a client in the JCPenney fake discounts arbitrations.

Fill Out the Form Now!

How JCPenney’s discount practices are allegedly deceptive

When it comes to JCPenney discounts, consumers say there are two main deceptive practices:

False percentage-off sales and inflated “regular” prices. Shoppers claim JCPenney runs constant sales — often 25% to 70% off — but the “Reg.” or “Was” prices shown on tags were never real. Instead, the so-called discounted price was actually the normal retail price, not a true markdown.
Fake limited-time promotions. Customers allege JCPenney promotes “FLASH SALES” or “LIMITED TIME SPECIALS” that never end. These offers, they say, create a false sense of urgency when the pricing is actually standard.

At the heart of these complaints is the claim that JCPenney used inflated prices and misleading promotions to exaggerate the value of a JCPenney discount, causing shoppers to believe they were saving money when they may have paid more than they should have.

How arbitration could hold JCPenney accountable

Recovering money you may have overpaid on an allegedly fake JCPenney discount may start with a process called arbitration.

JCPenney’s Terms & Conditions prevent shoppers from joining together in a class action lawsuit. Instead, each customer must bring an individual private arbitration, which is decided by a private organization rather than a court.

To help level the playing field, a law firm working with Top Class Actions is filing many of these arbitrations on behalf of JCPenney customers at once. These cases may lead to restitution for shoppers who overpaid for falsely discounted products. By pursuing arbitration, consumers may have a chance to recover their losses and push JCPenney to adopt fairer advertising practices that comply with consumer protection laws.

Fill out the form on this page to apply to be a client in the fake JCPenney discount arbitrations.

See If You Qualify

Join a JCPenney discount investigation

Filling out this form is quick and easy. It only takes a few minutes to see if you qualify.

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The law firm responsible for the content of this page is:

Hattis Law PLLC
[email protected]
425-658-9055
www.hattislaw.com

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Your JCPenney Purchases

How long have you been a JCPenney customer?*

How have you purchased from JCPenney?*

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Online (on the jcpenney.com website)

In-Store (in a JCPenney retail store)

(Very Helpful): Order Number(s) of your recent JCPenney purchases

Can be found in order confirmation emails or by logging into your JCPenney account

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Your JCPenney Account

Are you a JCPenney Rewards Member?*

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Optional (But Helpful) Information

If possible, please upload documentation of recent JCPenney purchase(s)

E.g., your email order confirmation, a receipt, or order info from the “My Account/Orders” page on the JCPenney website

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Additional comments about your JCPenney purchases

Application To Be A Client In Arbitration (scroll-down required)

1. I understand and agree that this application becomes an attorney-client representation agreement ONLY if Hattis Law PLLC (“ATTORNEYS”) signs this document.

2. If I am chosen to be a client, ATTORNEYS will represent me for the purpose of pursuing in arbitration my claims against Penney OpCo LLC d/b/a JCPenney (“JCPENNEY”) alleging that JCPENNEY engaged in, and continues to engage in, false discount advertising.

3. In making this application to be a client, I authorize ATTORNEYS to investigate the factual and legal basis of my claims against JCPENNEY. I represent that at least one of the following statements is true and correct: (a) I purchased a product from JCPENNEY advertised with a discount; or (b) I am the spouse or domestic partner of, or I hold power of attorney for, the person who purchased a product from JCPENNEY advertised with a discount. I am submitting this application in good faith solely in order to pursue my claims against JCPENNEY. I am not an employee or agent of JCPENNEY or of JCPENNEY’s counsel. I am not an employee of, agent of, or lawyer affiliated with a law firm or law practice that prosecutes consumer claims or defends companies against consumer claims.

4. I understand that, if I am chosen to be a client, it is possible that the relevant arbitration organization may refuse to or be unable to administer, conduct or complete the arbitration. For example, JCPENNEY’S Terms & Conditions may limit or prohibit mass arbitrations, JCPENNEY may refuse to pay the required fees for the arbitration, or JCPENNEY may refuse to comply with the arbitration organization’s requirements. I agree that, if the arbitration organization refuses to or is unable to administer, conduct or complete the arbitration, then I authorize ATTORNEYS to select (at ATTORNEYS’ discretion) one of the four following options. As one option, ATTORNEYS may choose to continue to represent me as an arbitration client, in which case I authorize ATTORNEYS to compel JCPENNEY to arbitrate (which may require court proceedings). As a second option, ATTORNEYS may pursue one or more class action lawsuits against JCPENNEY, in which case I consent to be represented by ATTORNEYS as an absent member of a class or, if I later agree to do so, as a named plaintiff. As a third option, ATTORNEYS may immediately terminate the attorney-client relationship and no longer represent me in any capacity. As a fourth option, ATTORNEYS and I may negotiate and enter into a modified or substitute attorney-client representation agreement. (These options are numbered for clarity and are not listed in a pre-determined order of operation or desirability.)

5. If I am chosen to be a client and a difference of opinion arises between myself and ATTORNEYS on a material issue, ATTORNEYS shall have the right to withdraw as my counsel of record, and I shall have the right to discharge ATTORNEYS as my individual counsel. I also acknowledge that ATTORNEYS have the right based on their professional judgment to stop representing me at any time in these proceedings, after providing notice to me and acting consistently with their ethical obligations.

6. If I am chosen to be a client, I agree that ATTORNEYS may represent, and I consent to ATTORNEYS representing, multiple clients with similar or identical claims against JCPENNEY.

7. I acknowledge that ATTORNEYS have made the following disclosures: ATTORNEYS intend to represent many clients with similar or identical claims against JCPENNEY. At this time, ATTORNEYS are not aware of any existing conflict of interest that has or could have an adverse impact on me or on ATTORNEYS’ representation of me. However, it is possible that a conflict of interest may arise in the future, including: if JCPENNEY offers an aggregate or “lump sum” settlement to all of ATTORNEYS’ clients that does not specify the amount each client will receive; or if JCPENNEY offers to settle only if a certain percentage, or all, of ATTORNEYS’ clients accept the proposed settlement. While ATTORNEYS will try to avoid these issues if it is practical to do so, they might arise.

8. If I am chosen to be a client and a conflict of interest affecting me arises, ATTORNEYS will inform me promptly and will work with me on how best to proceed in accordance with the applicable rules of professional conduct.

9. If I am chosen to be a client, ATTORNEYS may share information about my claims and negotiating position with ATTORNEYS’ other clients with similar or identical claims as part of the process of attempting to resolve my claims.

10. If I am chosen to be a client, and my claims are resolved by settlement prior to my demand for arbitration being submitted to the arbitration organization, then I agree that ATTORNEYS are entitled to a flat attorneys’ fee of $750 out of any recovery from JCPENNEY as payment for having investigated and prepared my claim, for having communicated my claim to JCPENNEY and for having negotiated a resolution. In that event, any amount greater than $750 that is recovered from JCPENNEY will be mine to keep. I agree that $750 is a reasonable attorneys’ fee for settlement of my claims prior to the submission of a demand for arbitration to the arbitration organization and is reflective of the time, effort, expense and skill ATTORNEYS will put into my claims up to that point. I understand that ATTORNEYS’ compensation is not set by law but is negotiable between attorney and client. (Some state laws require attorneys to disclose their regular hourly rates; ATTORNEYS have disclosed to me that their regular hourly rates range from $300 for paralegal staff to $1,025 for senior partners. ATTORNEYS have agreed that, if I am accepted as a client, and my claims are resolved by settlement prior to my demand for arbitration being submitted to the arbitration organization, ATTORNEYS will not charge me their regular hourly rates and will instead be compensated as provided for in this application.)

11. If I am chosen to be a client, and my claims are resolved after the demand for arbitration has been submitted to the arbitration organization, I authorize ATTORNEYS to apply to the arbitrator for, or to obtain directly from JCPENNEY, an award of the attorneys’ fees incurred, with the amount being no less than (but potentially greater than) $750, plus costs. I understand that ATTORNEYS’ compensation is not set by law but is negotiable between attorney and client.

12. If I am chosen to be a client, I authorize ATTORNEYS to do any of the following at ATTORNEYS’ discretion and without further authorization or direction by me: (a) on my behalf, reject or opt out of an amendment or proposed amendment to the Terms & Conditions or Rewards Program Terms & Conditions (or other agreement) I have with JCPENNEY, and to take action to effectuate such a rejection or opt-out; (b) commence an arbitration against JCPENNEY to pursue my claims in arbitration concerning my purchase of allegedly falsely discounted products from JCPENNEY; (c) take all actions and provide all information on my behalf necessary or appropriate (as determined by ATTORNEYS) to comply with the dispute resolution provisions of JCPENNEY or of an arbitration organization; (d) execute documents in my name and on my behalf in fulfillment of the objectives of this attorney-client representation agreement including, without limitation, notices of dispute and demands for arbitration; (e) appear on my behalf at video conferences or other proceedings required or allowed by the dispute resolution provisions of JCPENNEY or of an arbitration organization; (f) bring and pursue a lawsuit in court to compel arbitration, to enforce an arbitration agreement, or to confirm, vacate or enforce an arbitration award; (g) provide information necessary to notify JCPENNEY of my claims, including, without limitation, my contact information, my account information, and other relevant information; (h) receive from JCPENNEY my confidential account records or information; (i) present a document on my behalf that states that I have retained ATTORNEYS to represent me with regard to my claims and which lists actions authorized by this paragraph or by law; (j) present this attorney-client representation agreement (although ATTORNEYS retain the right to object to or seek an order preventing its production or admission); and (k) take any other action ATTORNEYS deem proper to effectuate the terms and goals of this attorney-client representation agreement and the attorney-client relationship.

13. In the event that a class action settlement which may encompass my claims is proposed or approved and ATTORNEYS conclude that the terms of the class action settlement are not in my best interest, can be improved upon or are inconsistent with my attorney-client representation agreement with ATTORNEYS, then ATTORNEYS may opt me out of the class action settlement and may execute in my name and on my behalf any document reasonably necessary to effectuate the opt out (which ATTORNEYS may effectuate simultaneously with or in conjunction with opt outs by other clients); before doing so, ATTORNEYS will communicate to me the material terms of the class action settlement and provide me with a reasonable opportunity to instruct them to take a course of action different from the opt out that I hereby pre-approve.

14. If I am chosen to be a client, ATTORNEYS are hereby authorized but are not obligated to accept a settlement offer, without further authorization or direction by me, that includes both: (1) a payment by JCPENNEY to me equal to the total amount of the advertised and promised discounts for the products I purchased from JCPENNEY within the applicable statute of limitations; and (2) a payment by JCPENNEY to ATTORNEYS for attorneys’ fees and costs. If I am chosen to be a client, ATTORNEYS are hereby authorized but are not obligated to reject a settlement offer, without further authorization or direction by me, that: (1) includes a payment that is not paid into the Hattis Law PLLC Attorney Trust Account or a third-party administrator for distribution to me or other claimants, or (2) that does not include an offer to pay ATTORNEYS a reasonable amount of attorneys’ fees and costs as determined by ATTORNEYS.

15. If I am chosen to be a client, I authorize ATTORNEYS to associate with other attorneys to assist with my potential claims at no additional expense to me.

16. If I am chosen to be a client, I will respond to communications from ATTORNEYS on a timely basis. I will provide to ATTORNEYS on a timely basis any information or documents reasonably requested by ATTORNEYS and, if necessary, to provide evidence in the arbitration. If I do not timely respond to communications from or requests by ATTORNEYS, including communications regarding their representation of me or communications or requests related to a potential settlement, I understand that ATTORNEYS may immediately terminate the attorney-client relationship such that ATTORNEYS would no longer represent me in any capacity.

17. If I am chosen to be a client, but I also sign up or have signed up as a client with a different law firm to pursue similar or identical claims against JCPENNEY, I understand that ATTORNEYS may terminate the attorney-client relationship such that ATTORNEYS would no longer represent me in any capacity.

18. I authorize ATTORNEYS to send me text messages related to this matter to the phone number or numbers I provided in this application to be a client. I represent that I am the subscriber of those numbers and that I have the authority to give such consent. (I acknowledge that I am not required to provide this authorization for ATTORNEYS to represent me. If I do not wish ATTORNEYS to communicate with me via text message, I will let ATTORNEYS know by sending an email to [email protected] indicating that I do not wish to receive text messages.) I consent to receive marketing emails from ATTORNEYS.

19. I acknowledge that ATTORNEYS provide NO GUARANTEE about the outcome of my claims.

I Agree To The Terms (scroll text to bottom; if on phone use finger to push text upwards in the box)

By my signature below, I agree to the terms of the application.*

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