Top Class Actions  |  July 3, 2024

Category: Lawsuits to Join

Burt’s Bees data privacy violations: Who’s affected?

woman ordering online.
(Photo Credit: Ollyy/Shutterstock)

Have you purchased products from www.burtsbees.com? Do you live in California, Washington, Pennsylvania, Florida or Massachusetts? An investigation has been launched into allegations that the personal care company risked consumers’ data privacy by improperly tracking their browsing activity with PayPal cookies. Fill out the form on this page to see if you qualify to join this class action lawsuit investigation. 

When it comes to online shopping, you trust businesses to keep your personal information safe. Unfortunately, some companies may be illegally collecting and sharing customer information.

A new data privacy class action lawsuit investigation alleges that Burt’s Bees may be sharing information without your consent. 

Known for its personal care products, Burt’s Bees sells merchandise in stores and online. However, its online platform may utilize questionable data collection practices and share that information with PayPal. While PayPal data privacy practices are generally considered safe, sharing your data may put your personal information at risk. Sharing this information may also violate two-party consent laws, also known as wiretapping laws.

Do you qualify?

Did you buy Burt’s Bees products using the company website while living in California, Washington, Pennsylvania, Florida or Massachusetts? You may be eligible to take part in a PayPal data privacy class action lawsuit investigation. Fill out the form on this page to learn more.

Fill out the form on this page for more information.

The Burt’s Bees website and PayPal cookies

As consumers browse websites, it is fairly normal to see notices regarding the use of cookies. The majority of the time, these cookies are used by the site’s owner to track your browsing habits. This information is used for marketing or to improve user experience. However, the site owners may not be allowed to share that information with other companies.  

In the case of Burt’s Bees, it’s alleged that a PayPal cookie is embedded in the site before the checkout page, which allows PayPal to receive information about your browsing habits, whether you buy something or not.  

This data privacy class action lawsuit investigation focuses on states with two-party consent laws: California, Washington, Pennsylvania, Florida, and Massachusetts. Two-party consent laws dictate that all parties involved in a conversation must agree to it being recorded before the recording starts. If two people are having a conversation on the phone or in person and either person wants to record the conversation, both parties must consent to the call being recorded. The recording party might be breaking the law if permission is not granted by the other party. The same rules apply when collecting personal data from website cookies.

California Invasion of Privacy Act (CIPA)

When it comes to protecting people’s privacy, California is regularly at the forefront of creating legislation. They were the first state to write laws that offered comprehensive data privacy protection. Originally written in 2014, the California Invasion of Privacy Act was designed to protect against landline eavesdropping, wiretapping, and more. Over time, it has been expanded to offer a variety of protections for people transferring personal data electronically.  

In 2020, California also enacted the California Consumer Privacy Act and the California Privacy Rights Acts. These two acts established the right to privacy for all California citizens and created regulations for businesses that collected and sold personal information. The other states involved in this class action investigation–Washington, Pennsylvania, Florida and Massachusetts–have enacted similar laws to protect people’s private information.

See If You Qualify

Join a Burt’s Bees data privacy class action lawsuit investigation

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