Walmart+ subscription class action overview:
- Who: A Walmart customer is suing the retailer over its Walmart+ subscription service.
- Why: The plaintiff says the company misleads customers and tricks them into subscriptions they don’t want.
- Where: The Walmart+ class action was filed in a Michigan federal court.
Walmart misleads customers and tricks them into subscriptions they don’t want through its subscription service Walmart+ , a new class action lawsuit alleges.
Plaintiff Ryan Lee filed the class action lawsuit against Walmart, Inc. Sept. 23 in a Michigan federal court, alleging violations of state and federal consumer laws.
According to the lawsuit, Walmart Inc. markets and sells a subscription service known as Walmart+. The service is marketed as costing $12.95 per month or $98.00 per year, and tells customers they can “save $1,300+ a year*” through “free delivery, fuel discounts, & more!”
Potential customers are enticed to “Save $800+ with free delivery” and “$500+ on shipping fees,” the lawsuit states.
However, these benefits are “potentially illusory,” as disclosed by the fine print for the service, Lee alleges.
Walmart’s reported savings not based on reality, lawsuit alleges
Walmart’s small print explains that its marketing compares itself to those who make two orders a week.
“However, Defendant’s records would reveal that an average customer does not place orders for two deliveries per week nor make two orders from Walmart.com for less than $35 per week,” the lawsuit states.
While the marketing promotes “Free delivery from your store” and “$0 delivery fees,” the small print below reveals there is a “$35 order minimum,” subject to additional restrictions including the fact it excludes most marketplace items, the Walmart+ lawsuit adds.
Lee also takes issue with the Walmart+ default auto renewal policy.
“By adopting a default auto renewal, Defendant takes advantage of consumer inertia because auto renewal users are seven times more likely to ‘continue,’ or not cancel, their subscriptions, compared to users enrolled in an auto cancel subscription,” he says.
The plaintiff is looking to represent a Michigan class of consumers who subscribed to Walmart+ and a consumer fraud multistate class of consumers from Iowa, Kansas, Montana, Alaska, Arkansas, Wyoming, West Virginia, Kentucky, South Carolina, South Dakota, and Utah.
He’s suing under state consumer laws and for breach of warranty and fraud, and seeking certification of the class action, fees, costs and a jury trial.
Meanwhile, Walmart has been the target of numerous class action lawsuits in the past month with claims ranging from false advertising to misleading representations and failing to properly monitor its money transfer service. Click here to read more.
Do you have a Walmart+ subscription? Let us know your experience in the comments!
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates, P.C.
The Walmart class action is Ryan Lee v. Walmart, Inc., Case No. 1:22-cv-12258 in a U.S. District Court Eastern District of Michigan Northern Division.
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50 thoughts onWalmart class action alleges company misleads consumers as to Walmart+ subscription benefits
How do I get on the list for a part of the Class Action Lawsuit regarding the unawareness of being charged for their recurring annual membership fee of $103.88? I got a call from my bank yesterday (Christmas 12/25/2025) regarding if I made an online purchase for a Walmart Plus membership. Then I was made aware from my bank that I’ve been charged that since 2022. Walmart is 10 minutes from my house. If I order something I just pick it up, though if they say free shipping, I’m thinking it’s free for being over a certain amount. I never knew I was paying for a membership. My bank can only dispute last years, but this year was taken care of by the merchant (Walmart) who refunded me that payment. But 2022 can’t be disputed by my bank, I don’t know why. I still would like to be a part of this Class Action lawsuit since I never approved or was asked to do this. Who made this transaction? If I did so unaware I am confused that my bank didn’t call me for those past years as well, and since I shop there so much, if I see a Walmart purchase on my statement, I’m thinking it’s groceries. Anyway, is it too late to apply for the Class Action lawsuit? Consumers/customers should not be taken advantage of. Walmart can’t dispute that 2022 charge and my bank said it didn’t come up as an opportunity, so no one is helping to assist to retrieve that money back to me and I have nothing to show for it. If it was a donation to a charity I wouldn’t bother, but Walmart doesn’t need free money. I don’t pay for things unless I get something for my hard earned cash.
I’m at Walmart plus member I ordered the minimum balance required actually $5 over that minimum for my free delivery. And my total came to under the minimum amount but I received all my items that they had originally charged me for and then it came out $9 cheaper for some reason so they charged me the $6.99 delivery fee when I had already given $5 leeway over the minimum amount for the free delivery.. and now they’re telling me that they’re called volume is too high to help me. I’ve also been charged tips based on the percentage of the store recommended when I don’t tip till after to see if it’s brought to my door to see if it’s on time to make sure all my things are received and not broken and I’ve got back on to add a tip and they had already charged me a 15% tip this is happening numerous times
I bought a Walmart + membership and have used it to deliver prescriptions and groceries for my 92 year old mother. Walmart sent me an email stating that my account has been deactivated due to a violation of their terms and conditions. No other explanation. I called every number I could find for Walmart and no one can tell me anything, I emailed them and they are not monitored, so why post the email address? I paid for a year membership and only got a few months , this is like being scammed.