Puritan’s Pride May Use Fake Sale Pricing

If you have bought vitamins or supplements from Puritan’s Pride, you may have been subjected to fake sale pricing practices and false discounts.

The popular vitamin and supplement company Puritan’s Pride has become the target of a recent class action lawsuit over fake sale pricing. According to the lawsuit, Puritan’s Pride uses fake sale pricing to tempt customers into spending more money than they would have if they did not think they were getting a better deal than usual.

Businesses like Puritan’s Pride have been known to engage in a number of fake sale pricing practices. In this lawsuit, Puritan’s Pride was accused of advertising endless “Buy One Get One Free” (BOGO) sales.

While this may seem fairly innocuous, the use of Buy One Get One Free advertising like this convinces customers that a sale is limited, and that they should purchase the item now, before the sale is over.

According to the class action lawsuit, the Buy One Get One Free sales at Puritan’s Pride were kept up year round. At this point, the lawsuit claims, the sale has been continuously offered for at least the last four years.

Customers can be pushed into buying products to save money, believing that a sale will end soon, that they would not otherwise have purchased if they had known that these prices were essentially regular price.

Indeed, if a sale is perpetual, the discount price is actually the regular price, according to federal guidelines. The problem is this: although customers aren’t saving any money at all compared to usual, the fake sale pricing tells them that they are saving money, which can influence their decision to purchase a product.

To avoid this problem with discounted prices being considered regular pricing, guidelines say that promotions like the ongoing Puritan’s Pride Buy One Get One Free sale should last no longer than 6 months during any given 12-month period.

This is meant to separate regular pricing from discount pricing, so customers are aware of whether or not they are actually getting a special deal and can base their decision to purchase off of this.

Discount pricing that lasts the majority of the year essentially becomes regular pricing, and the consumers that purchase products because of these discounts may be being misled about the deal they are getting by buying these products during the supposed sale period.

The fake sale pricing practices allegedly used by Puritan’s Pride are not unique. In fact, fake discounts and fake sale pricing are common practices in retail stores across the country.

Filing a Puritan’s Pride Fake Sale Pricing Lawsuit

By advertising fake discount prices, companies like Puritan’s Pride are allegedly engaging in fake sale pricing policies as well as violating both federal and California consumer protection laws.

There is currently an investigation into Puritan’s Pride fake sale pricing practices. If you have purchased vitamins or supplements from Puritan’s Pride during a Buy One Get One Free sale, you may be able to join a Puritan’s Pride fake sale pricing class action lawsuit.

Join a Puritan’s Pride Deceptive Marketing Class Action Lawsuit Investigation

If you purchased vitamins or supplements from Puritan’s Pride anywhere in the nation that were part of a “Buy One Get One Free” offer or a similar promotion, you may qualify to join this Puritan’s Pride class action lawsuit investigation.

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