Brigit deceptive marketing settlement overview:
- Who: Bridge It Inc. has agreed to provide $18 million in customer refunds to the Federal Trade Commission.
- Why: Bridge It, the maker of personal finance app Brigit, reached the settlement to end FTC claims it deceptively marketed its cash advance service and locked its subscribers into memberships that were difficult to get out of.
- Where: The lawsuit was filed in New York federal court.
Brigit has agreed to provide $18 million in customer refunds to the Federal Trade Commission (FTC) to end claims the personal finance app provider made deceptive promises about its cash advances, charged hidden fees and made it hard to cancel memberships.
The FTC claimed Brigit deceptively promised consumers living paycheck-to-paycheck that they could instantly get a cash advance of up to $250, when, in reality, the fintech firm allegedly was locking them into a $9.99 per month membership they were unable to get out of.
“Brigit trapped those consumers least able to afford it into monthly membership plans they struggled to escape from,” said Sam Levine, Director of the FTC’s Bureau of Consumer Protection, in a statement.
The settlement agreement — which still must be approved by a New York federal judge — also requires Brigit to make clear disclosures about its subscription products and provide users with an easy way to cancel their memberships, according to the FTC.
Brigit subscribers unable to obtain cash advances as advertised, says FTC
The FTC argued Brigit marketed its cash advance service online, through social media, and with broadcast ads that allegedly claimed consumers who subscribed would have access to “instant” cash advances of up to $250 and could cancel at any time.
Consumers who signed up for the $9.99 “Plus” subscription service, however, were often unable to get the $250 cash advance, and, in many cases, were not able to obtain any cash advance at all, the FTC alleged.
The FTC also claimed Brigit was charging its subscribers a fee of 99 cents to have access to an instant cash transfer, with consumers who opted not to pay the fee allegedly having to wait up to three days to receive their funds.
Brigit has not admitted or denied any wrongdoing, as part of the settlement, reports Law360.
In other news involving loans, a class action lawsuit was filed against Advance America earlier this year over claims the loan provider failed to adequately safeguard sensitive consumer data during a February 2023 data breach.
Have you ever subscribed to Brigit? Let us know in the comments!
Brigit is represented by Allyson B. Baker, Meredith Boylan and Michael Marusak of Paul Hastings LLP.
The Brigit lawsuit is Federal Trade Commission v. Bridge It Inc., Case No. 1:23-cv-09651, in the U.S. District Court for the Southern District of New York.
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20 thoughts onBrigit to pay $18M to settle FTC deceptive marketing lawsuit
Yup, paying that fee for the subscription and then not getting maybe $50 from the so called $250 and being scammed out of and if you don’t pay the subscription then you lose the cash advance. It is a trap.
I am a victim of this.
Yep, always charging that 9.99 month fee plus $1. All they ever ever offered me was $50 everytime. I would have automated pay to them on due date. No increase even tho payments on time.
I need to join, I’ve been trying to cancel for 4 months despite I can’t seem to get the text or email to switch to the free even though I honestly want to delete the entire app. I haven’t even used a loan aspect.
Hello my name is Helena pope Brigit lied to me as well .I supposed to had received 50.00 The gave me 1 cents..
Please ad me
Yes I did and the same has happened to me now I’m being charged for a loan that I can’t access until I put in the 600 so I get charged for 600 of my own money doesn’t make sense and they put negative marks on my credit report
Hello I have proof that I have been trying to cancel mines since last years or 2 years.I am glad Somebody has spoking out…They are still take money out of my account 9.99 each month… remember I have screenshots…I have receipts..
I was unaware of the 9.99 fee that Bridgit charged in order to receive access to their instant cash portion of the app. There were no clear instructions on how and when you could cancel this fee. The instant cash they claimed was 250 dollars was not 250 dollars it was much less than advertised.
Yes I paid 3 months of fees for 1 loan