Sleep Number class action claims co. uses false reference prices for sales

Sleep Number class action lawsuit overview: 

• Who: Plaintiff June Evans filed a class action lawsuit against Sleep Number Corporation. 
• Why:  Evans alleges Sleep Number used false reference prices on for-sale mattresses on its website and at its brick-and-mortar stores, in order to make consumers believe they were getting a bargain. 
• Where: The Sleep Number false reference prices class action lawsuit was filed in California federal court. 

A new class action lawsuit alleges that Sleep Number used deceptive sales tactics to intentionally mislead consumers about the quality and value of the mattresses it sells on its website and at its brick-and-mortar stores. 

Plaintiff June Evans’ class action lawsuit claims Sleep Number displayed original prices on its for-sale mattresses that were higher than what the company frequently sold the mattresses at for periods of 90-days or more. 

Evans argues Sleep Number uses the so-called false reference prices on its for-sale mattresses in order to give consumers “the appearance of a bargain.” 

“Defendant’s advertised false reference prices and advertised false discounts were material misrepresentations and made for the purpose of inducing consumers like Plaintiff to make their purchase,” the Sleep Number class action says. 

Evans wants to represent a California class of consumers who purchased products from Sleep Number that were displayed as at a discount from a false reference price during the applicable statute of limitations period. 

Sleep Number false reference prices ‘not offered in good faith,’ class action claims

Evans argues that, while Sleep Number’s online store now reflects some or all of its products as advertised at full price, the company used deceptive pricing practices from August 2023 — and likely earlier — until around September 2024. 

“In short, Defendant’s sales tactics are not offered in good faith and are made for the sole purpose of deceiving and inducing consumers into purchasing products they otherwise would not have purchased,” the Sleep Number class action says. 

Evans claims Sleep Number is guilty of fraud and unjust enrichment and violating California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act. 

The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of monetary, treble and punitive damages for herself and all class members. 

A pair of consumers filed similar class action lawsuits against Brooklyn Bedding LLC and Emma Mattress Inc., respectively, over claims the companies used inflated regular prices to make their on-sale products appear to be at a greater discount than they actually were. 

Have you purchased a mattress from Sleep Number that was advertised at a discount? Let us know in the comments.

The plaintiff is represented by L. Timothy Fisher, Luke Sironski-White and Joshua R. Wilner of Bursor & Fisher, P.A. and Greg Sinderbrand of Sinderbrand Law Group, P.C. 

The Sleep Number false reference prices class action lawsuit is Evans, et al. v. Sleep Number Corporation, Case No. 1:24-at-00755, in the U.S. District Court for the Eastern District of California.

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