Seventh Generation falsely advertises amount of loads in bottle, class action claims

Seventh Generation class action lawsuit overview: 

• Who: Plaintiff Christopher Butler filed a class action lawsuit against Seventh Generation Inc. 
• Why: Butler claims Seventh Generation misleads consumers about the amount of loads available in their laundry detergent products. 
• Where: The class action lawsuit was filed in California federal court. 

Personal care product company Seventh Generation misleads consumers about the amount of uses they are getting out of its laundry detergent products, a new class action lawsuit alleges. 

Plaintiff Christopher Butler’s class action lawsuit claims Seventh Generation’s EasyDose, Clean with Purpose, and Power+-branded laundry detergent products do not contain a respective 66, 60 or 50 full loads worth of detergent as advertised. 

Regarding Seventh Generation’s EasyDose brand, Butler argues a consumer would have to peel back a difficult-to-peel-back flap on the back of the EasyDose laundry detergent bottles to find that it actually takes two squeezes of the bottle to do a full load of laundry. 

For the other Seventh Generation brands, Butler argues following use instructions leads to each Clean with Purpose bottle providing only 40 full loads of laundry, while following use instructions for the Power+ brand provides for only 33 full loads of laundry. 

“Accordingly, Defendant’s packaging is false and misleading to reasonable consumers,” the Seventh Generation class action says. 

Butler wants to represent a nationwide class and California subclass of consumers who purchased the Seventh Generation laundry detergent products for personal and household use within the applicable statute of limitations. 

Seventh Generation falsely represents true size of EasyDose cap, class action says

Butler argues Seventh Generation also falsely represents the true size of the EasyDose cap on the EasyDose laundry detergent bottles and, due to this, following the instructed use provides only 34 to 59 medium loads of laundry per bottle, rather than 66 loads as advertised. 

“Plaintiff read and relied on Defendant’s advertising when purchasing the EasyDose Product and was damaged as a result,” the Seventh Generation class action says. 

Butler claims Seventh Generation is guilty of breach of express warranty and in violation of California’s Consumers Legal Remedies Act and Unfair Competition Law.

He demands a jury trial and requests declaratory and injunctive relief and an award of damages for himself and all class members. 

A consumer filed a similar class action lawsuit against Henkel Corp. last year over claims it falsely advertised that its Persil-branded liquid laundry detergent would complete 64 loads.

Have you purchased a Seventh Generation laundry detergent product? Let us know in the comments.

The plaintiff is represented by Lilach H. Klein, Craig W. Straub and Zachary M. Crosner of Crosner Legal, P.C. 

The Seventh Generation class action lawsuit is Butler, et al. v. Seventh Generation, Inc., Case No. 5:24-cv-02420, in the U.S. District Court for the Central District of California.

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