Igloo class action alleges coolers falsely marketed as biodegradable

Igloo class action lawsuit overview:

• Who: Plaintiff Joe Lieber filed a class action lawsuit against Igloo Products Corp.
• Why: Lieber claims Igloo falsely markets some of its coolers as biodegradable, made with recycled materials or made in the United States.
• Where: The Igloo class action lawsuit was filed in New York federal court.

A new class action lawsuit alleges Igloo Products Corp. falsely markets some of its coolers.

Plaintiff Joe Lieber filed the class action complaint against Igloo Products Corp. on Jan. 29 in a New York federal court, alleging violations of state and federal consumer laws.

Lieber claims Igloo advertises some of its coolers as biodegradable, made from recycled materials, and made in the United States, when the coolers in question are none of those things.

Lieber claims Igloo’s ReCool coolers are labeled as “Made From Biodegradable Materials” and “Biodegradable,” leading consumers to believe they will fully degrade within a reasonable time after disposal. However, the complaint alleges these coolers end up in landfills where they do not decompose as advertised.

The Federal Trade Commission guidelines state it is deceptive to make unqualified biodegradable claims for items that do not decompose within one year under customary disposal conditions, the lawsuit says.

Igloo fails to disclose coolers only partially made with recycled materials, lawsuit claims

Lieber also claims the company’s EcoCool and REPREVE coolers are labeled as “Made With Post Consumer Recycled Plastic Material,” suggesting they are entirely made from recycled materials. However, the lawsuit alleges only certain components, like the outer shell, are made from recycled materials, while other parts like foam insulation are not.

FTC guidelines require companies to qualify recycled content claims when products are not 100% recycled, the lawsuit says.

Finally, Lieber claims Igloo’s products are labeled as “Made in the USA,” misleading consumers to believe all materials are sourced domestically. The complaint alleges that Igloo fails to disclose that some raw materials are sourced from outside the United States.

Lieber claims he and other consumers paid a premium for Igloo products based on these allegedly misleading claims.

He seeks to represent anyone in the United States who bought the products in question. He is suing for violations of New York consumer protection laws, breach of warranty and unjust enrichment and is seeking certification of the class action, damages, fees, costs and a jury trial.

Last year, Igloo recalled 31,500 of its youth sipper bottles because the silicone cover on the sipper can detach, creating a choking hazard.

What do you think of the claims in this Igloo coolers class action lawsuit? Let us know in the comments.

The plaintiff is represented by Robert Abiri of Custodio & Dubey LLP and Joshua Nassir, Benjamin Heikali and Ruhandy Glezakos of Treehouse Law LLP.

The Igloo class action lawsuit is Joe Lieber v. Igloo Products Corp., Case No. 1:25-cv-00488 in the U.S. District Court for the Eastern District of New York.

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