Orville Redenbacher class action alleges Naturals popcorn falsely advertised as containing ‘only real ingredients’

Orville Redenbacher Naturals class action overview: 

• Who: A popcorn consumer is suing Conagra Brands.
• Why: The plaintiff says the company advertises its Orville Redenbacher Naturals popcorn as natural when it is not.
• Where: The Orville Redenbacher Naturals class action was filed in a California federal court.

Conagra Brands markets one of its microwave popcorn products as containing only real ingredients when the product contains synthetic ingredients, a new class action lawsuit alleges.

Plaintiff Eloise Jackson-Dorsey filed the class action lawsuit against Conagra Brands Inc Oct. 24 in an Illinois federal court, alleging violations of state and federal consumer laws. 

According to the lawsuit, Conagra makes and sells microwave popcorn under the Orville Redenbacher brand represented as “Naturals” and containing “Only Real Ingredients.”

Despite the marketing, the representations are false and misleading because the ingredients on the back panel list “mixed tocopherols,” a non-natural ingredient, the lawsuit alleges.

Orville Redenbacher Naturals contain synthetic ingredients, class action alleges

Mixed tocopherols are a class of chemical compounds used as chemical preservatives and recognized as synthetic by federal and identical state regulation, Jackson-Dorsey says.

“The statement of ‘naturals’ is misleading because consumers do not expect the Product to contain non-natural ingredients like mixed tocopherols,” she says.

Jackson-Dorsey says consumers are willing to pay more for natural products. 

As a result of the false and misleading representations and omissions, the product is sold at a premium price of $2.99 for 19.74 oz, excluding tax and sales, higher than similar products that do not use allegedly misleading advertising

Jackson-Dorsey is looking to represent a class of Illinois consumers who bought the popcorn, plus a consumer fraud multi-state class of consumers from North Dakota, North Carolina, Kentucky, Utah, Kansas, Idaho, Alaska, Virginia, West Virginia, and Wyoming.

She is suing for breach of warranty, fraud, unjust enrichment and violation of state consumer laws. Jackson-Dorsey is seeking certification of the class action, an injunction, damages, fees, costs and a jury trial. 

In September, Conagra Brands was hit with a class action lawsuit alleging its Log Cabin pancake mix is falsely advertised as natural and a good source of fiber.

Did you buy Orville Redenbacher Naturals popcorn? Let us know your thoughts in the comments! 

The plaintiff is represented by Spencer Sheehan of Sheehan & Associates, P.C.The Conagra Brands class action lawsuit is Eloise Jackson-Dorsey v. Conagra Brands Inc, Case No. 1:22-cv-05863 in the U.S. District Court for the Northern District of Illinois.

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