UPDATE: On February 8, 2021, the Nature Nate’s class action lawsuit was dismissed.
A recent class action lawsuit claims that Nature Nate’s 100% Pure Raw and Unfiltered Honey is not raw and is not 100 percent honey according to lab testing.
Plaintiff Marilyn Pierce says that on the Nature Nate’s website it states that: “We simply warm the honey so that it’s easier to deal with and pour into bottles. High heat is a no no. It kills all the good stuff.”
However, Pierce alleges that Nature Nate’s honey is heated to up to 120 degrees Fahrenheit to make bottling easier – meaning that the product is not actually raw.
When raw honey is heated above 105 degrees Fahrenheit, the enzymes in the product reportedly start to break down. The Nature Nate’s class action claims this causes the honey to lose its “prized” characteristics which consumers pay a premium price for.
In addition, Pierce says honey from Nature Nate’s may also not be 100 percent honey. Sample testing by a lab reportedly revealed that syrups had been added to the honey. The plaintiff recognizes that she cannot currently determine if it is Nature Nate’s that adds the syrup or if it is done by one of Nature Nate’s suppliers.
However, the class action claims that Nature Nate’s website makes false statements including: “We only bottle the best. That’s why we test. And test. And test. No antibiotics, pesticides or herbicides or added corn or rice syrup get past us.”
Pierce claims that Nature Nate’s continues to make inaccurate claims about their honey so that they can sell their product for a premium price. Raw, pure honey is a premium product which Nature Nate’s allegedly attempts to capitalize on.
“In spite of its knowledge regarding the false labeling of its ‘100% Raw’ Honey products, Nature Nate continues to sell its Raw Honey at prices it could not hope to receive for processed honey, that is honey that is not 100% raw,” the Nature Nate’s honey class action lawsuit claims.
The Nature Nate’s class action lawsuit alleges that consumers rely on the company’s representations when purchasing their honey. These consumers allegedly trust that Nature Nate’s will not lie to them and that their advertisements are trustworthy.
However, the alleged false nature of Nature Nate’s honey representations reportedly causes consumers like Pierce to not receive the value of product that they paid for.
“Plaintiff and Class Members relied on Nature Nate’s representations on the Honey bottles’ labels and on Nature Nate’s website and accepted such representations as being true,” Pierce argues. “However, the Honey does not conform to these express representations and, as alleged herein, Nature Nate breached its express representations concerning its Raw Honey.”
Pierce seeks to represent a Class of consumers who purchased Nature Nate’s 100% Raw Honey products.
The class action lawsuit seeks compensatory damages, punitive damages, equitable relief, declaratory relief, court costs, and attorneys’ fees.
Pierce is represented by Kenneth W. Biermacher of Kane Russell Coleman Logan PC; Kent A. Heitzinger of Kent A. Heitzinger & Associates; and Terrence Buehler of The Law Office of Terrence Buehler.
The Nature Nate’s 100% Raw Honey Class Action Lawsuit is Pierce v. North Dallas Honey Company, Case No. 3:19-cv-00410-B, in the U.S. District Court for the Northern District of Texas.
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573 thoughts onNature Nate’s Class Action Lawsuit Says 100% Raw Honey is Mislabeled
I have a bottle from amazon.
Me too on my 2nd bottle and I noticed it taste alot sweeter than the last bottle what is making it so sweet like this.
Lawsuit was dismissed and it looks and tastes like honey to me. After reading comments here, I ordered more. I prefer to move in the opposite direction of the sheep.
Someone paid someone off? Enjoy the fructose syrup or whatever the hell they put in them. The bottle I have looks too dark to be real honey.
I was suspicious about it after reading some strange religious riddles on the bottle and being based out of Texas. Which made me curious if this is even real honey, Says it’s a product of USA and Brazil… so sickening, watch the documentary “Rotten” it exposes the honey making industry, Nate’s not the only deceitful brand out there. I pay $20 a jar for local raw honey, support your local beekeepers instead of these scumbags!
Add me to the list. I bought their honey from Walmart. I am really disappointed!!!
It appears that some of you are trying to glom on a lawsuit that was dismissed. Everyone has an opinion, but FACTS matter. 😳
I have purchased this honey for years thinking that the label doesn’t lie. I just purchased two of the Nate’s 100% PURE MIDWEST RAW & UNFILTERED HONEY and I have reported it to the store I just open the honey used some in my tea and it altered the taste of the tea I have no ideal so I check the second bottle and it has the same altering taste. I believe there’s something wrong with this honey I will however be returning it back to the store as soon as I can!
I buy this honey frequently but when I read the origin that opened my eyes and I said to myself “this is not pure honey” . Will never buy it again.
I’ve been buying this stuff for years – really dug the taste and the fact it was “raw” – sad to see that it’s all just false advertising. I feel cheated.
I didn’t like the taste plus the price is suspect but now they’ve had the nerve to raise if to premium like real unheated honey .
They also now list south America as origin which is a known location for China to dump their adulterated honey. They have continually found ways to get around testing too. Companies that sell and bottle honey mixtures from different sources get sent adulterated honey all the time. Store bought is ok if it’s local like whole foods.i stick to Bee &flower, Crystals And for super raw unheated with propolis wax,Wee bee honey. Real honey is pricey at least 65c per ounce. A bottle of 1lb is like $10-$13 for real honey
Very disappointing
To know what this company is doing to consumers .. I ITS not right !