UPDATE: On February 8, 2021, the Nature Nate’s class action lawsuit was dismissed.
A recent class action lawsuit claims that Nature Nate’s 100% Pure Raw and Unfiltered Honey is not raw and is not 100 percent honey according to lab testing.
Plaintiff Marilyn Pierce says that on the Nature Nate’s website it states that: “We simply warm the honey so that it’s easier to deal with and pour into bottles. High heat is a no no. It kills all the good stuff.”
However, Pierce alleges that Nature Nate’s honey is heated to up to 120 degrees Fahrenheit to make bottling easier – meaning that the product is not actually raw.
When raw honey is heated above 105 degrees Fahrenheit, the enzymes in the product reportedly start to break down. The Nature Nate’s class action claims this causes the honey to lose its “prized” characteristics which consumers pay a premium price for.
In addition, Pierce says honey from Nature Nate’s may also not be 100 percent honey. Sample testing by a lab reportedly revealed that syrups had been added to the honey. The plaintiff recognizes that she cannot currently determine if it is Nature Nate’s that adds the syrup or if it is done by one of Nature Nate’s suppliers.
However, the class action claims that Nature Nate’s website makes false statements including: “We only bottle the best. That’s why we test. And test. And test. No antibiotics, pesticides or herbicides or added corn or rice syrup get past us.”
Pierce claims that Nature Nate’s continues to make inaccurate claims about their honey so that they can sell their product for a premium price. Raw, pure honey is a premium product which Nature Nate’s allegedly attempts to capitalize on.
“In spite of its knowledge regarding the false labeling of its ‘100% Raw’ Honey products, Nature Nate continues to sell its Raw Honey at prices it could not hope to receive for processed honey, that is honey that is not 100% raw,” the Nature Nate’s honey class action lawsuit claims.
The Nature Nate’s class action lawsuit alleges that consumers rely on the company’s representations when purchasing their honey. These consumers allegedly trust that Nature Nate’s will not lie to them and that their advertisements are trustworthy.
However, the alleged false nature of Nature Nate’s honey representations reportedly causes consumers like Pierce to not receive the value of product that they paid for.
“Plaintiff and Class Members relied on Nature Nate’s representations on the Honey bottles’ labels and on Nature Nate’s website and accepted such representations as being true,” Pierce argues. “However, the Honey does not conform to these express representations and, as alleged herein, Nature Nate breached its express representations concerning its Raw Honey.”
Pierce seeks to represent a Class of consumers who purchased Nature Nate’s 100% Raw Honey products.
The class action lawsuit seeks compensatory damages, punitive damages, equitable relief, declaratory relief, court costs, and attorneys’ fees.
Pierce is represented by Kenneth W. Biermacher of Kane Russell Coleman Logan PC; Kent A. Heitzinger of Kent A. Heitzinger & Associates; and Terrence Buehler of The Law Office of Terrence Buehler.
The Nature Nate’s 100% Raw Honey Class Action Lawsuit is Pierce v. North Dallas Honey Company, Case No. 3:19-cv-00410-B, in the U.S. District Court for the Northern District of Texas.
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573 thoughts onNature Nate’s Class Action Lawsuit Says 100% Raw Honey is Mislabeled
Very sad to see the false advertising. I’ve been purchasing this for years
I have also purchased this honey thinking it was the real authentic. I thought something was odd because even in winter it was not very thick and somewhat runny. Please add me to the class action.
They are probably feeling the high cost of everything themselves and needed to speed up the process. If the case was in fact dismissed it may be that only temperature was a factor and needed to be adjusted in which case their operations could be monitored for a period of time to qualify the raw status of the honey. Overall this is forgivable. And it’s not the end of the world. Not yet.
I have bought some.
add me… I have been purchasing for over a year!
I’ve been buying these for years also!!! This is unbelievable!!!
Please add me to the lawsuit. I have been purchasing Nature Nate’s for the past 24 months, thinking I was purchasing pure raw honey – the best, and paying the exuberant price for it. It’s what I use in my herbal/medicinal teas and smoothies. Today, I tasted a bit of the honey, by itself for the first time, and felt a bit gritty. So I called Nature Nate’s number on the back of the bottle, to ask them why the gritty texture. No one answers calls. Then I looked them up only to find out that their honey is adulterated and not Raw. It makes me furious how they’ve been ripping me off. Shame on you!
Would like to be added to this class action lawsuit
Wow! Surprised..not so much. I bought a 32 oz of it… it’s really dark. I thought something seemed off. I can’t afford to waste money. I want to be added as well.
Shame on you Nate!
Sorry to hear about this suit. Duped again! I’ve bought this at Aldi’s and Amazon. Please add my name to this suit. I’m sick of rip-off companies.
Please add me to this lawsuit I have been purchasing this honey and I am very mad about is miss leading Concerns
I’m a repetitive buyer of this honey for last 10+ years at Sam’s Club.
Please add my name to this classaciton lawsuit.
I have been purchasing Nature Nates Raw and Unfiltered Honey for 15 years….maybe more. It is very expensive. I ordered it directly from Nature Nates and they shipped it to me at my law firm in Birmingham, Alabama. I then found it at Walmart and continued to purchase it. I have noticed the last few times I bought it that the color is very light and not dark and the flavor is not the same. I have been wondering if it had been altered in some way and I googled it just now to see if I could find Nature Nates honey in another store–thinking that Walmart was altering it. And, I found this. I am SHOCKED AND OUTRAGED. I would like to be added to the Class Action lawsuit as soon as possible. I live in Alabaster, Alabama and during the beginning of my purchases years ago, I was making very little money. Their website is a complete lie. Unbelievable! Thank you for putting this information out there.