UPDATE: On February 8, 2021, the Nature Nate’s class action lawsuit was dismissed.
A recent class action lawsuit claims that Nature Nate’s 100% Pure Raw and Unfiltered Honey is not raw and is not 100 percent honey according to lab testing.
Plaintiff Marilyn Pierce says that on the Nature Nate’s website it states that: “We simply warm the honey so that it’s easier to deal with and pour into bottles. High heat is a no no. It kills all the good stuff.”
However, Pierce alleges that Nature Nate’s honey is heated to up to 120 degrees Fahrenheit to make bottling easier – meaning that the product is not actually raw.
When raw honey is heated above 105 degrees Fahrenheit, the enzymes in the product reportedly start to break down. The Nature Nate’s class action claims this causes the honey to lose its “prized” characteristics which consumers pay a premium price for.
In addition, Pierce says honey from Nature Nate’s may also not be 100 percent honey. Sample testing by a lab reportedly revealed that syrups had been added to the honey. The plaintiff recognizes that she cannot currently determine if it is Nature Nate’s that adds the syrup or if it is done by one of Nature Nate’s suppliers.
However, the class action claims that Nature Nate’s website makes false statements including: “We only bottle the best. That’s why we test. And test. And test. No antibiotics, pesticides or herbicides or added corn or rice syrup get past us.”
Pierce claims that Nature Nate’s continues to make inaccurate claims about their honey so that they can sell their product for a premium price. Raw, pure honey is a premium product which Nature Nate’s allegedly attempts to capitalize on.
“In spite of its knowledge regarding the false labeling of its ‘100% Raw’ Honey products, Nature Nate continues to sell its Raw Honey at prices it could not hope to receive for processed honey, that is honey that is not 100% raw,” the Nature Nate’s honey class action lawsuit claims.
The Nature Nate’s class action lawsuit alleges that consumers rely on the company’s representations when purchasing their honey. These consumers allegedly trust that Nature Nate’s will not lie to them and that their advertisements are trustworthy.
However, the alleged false nature of Nature Nate’s honey representations reportedly causes consumers like Pierce to not receive the value of product that they paid for.
“Plaintiff and Class Members relied on Nature Nate’s representations on the Honey bottles’ labels and on Nature Nate’s website and accepted such representations as being true,” Pierce argues. “However, the Honey does not conform to these express representations and, as alleged herein, Nature Nate breached its express representations concerning its Raw Honey.”
Pierce seeks to represent a Class of consumers who purchased Nature Nate’s 100% Raw Honey products.
The class action lawsuit seeks compensatory damages, punitive damages, equitable relief, declaratory relief, court costs, and attorneys’ fees.
Pierce is represented by Kenneth W. Biermacher of Kane Russell Coleman Logan PC; Kent A. Heitzinger of Kent A. Heitzinger & Associates; and Terrence Buehler of The Law Office of Terrence Buehler.
The Nature Nate’s 100% Raw Honey Class Action Lawsuit is Pierce v. North Dallas Honey Company, Case No. 3:19-cv-00410-B, in the U.S. District Court for the Northern District of Texas.
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573 thoughts onNature Nate’s Class Action Lawsuit Says 100% Raw Honey is Mislabeled
I can’t believe this. I buy this honey all the time because it says it’s raw and unfiltered and it is pricey. I just bought some more a week or two ago.. It makes me mad they lie about the product.. I’m so mad..
Please add me to the list for the class action against them..
I buy this brand all the time from Sam’s Club. I just placed a call to them at 469-452-4429 regarding the how the Honey hardens in the bottle and is very hard to get out. There were no answer just an email or leave a message. I wonder if Sam’s Club know there is an issue with this product.. Gee and this honey is not cheap there either. Please include me on the list for Class Action Law Suit, I have been buying this product for years..
WOW!!…This just makes me sick. I brought this honey after reviewing different sites online touting the greatness of this honey. I am more than deeply disturbed that additives would be in this honey knowing that people prone to things like diabetes monitor their sugar intake and fructose is bad…period! If there is a way to add me to the lawsuit, please do so, I’m lost for words now!
add me to this lawsuit
Geez, I’ve been duped… AGAIN! Will these companies ever stop ripping us off?
I have trusted my health to Nate for years & here I find he’s been doing this… please add me to the lawsuit!
Been buying this honey through subscribe and save with amazon for years. 3 to 4 bottles monthly. Have all receipts. This news makes me really sad…as well as unhappy when I think of all the money I paid out over the years for what I thought was raw honey! Please add me to the class action list. Robbie
Even more than the impact on individual consumers who have been duped by this company – who coincidentally quote scripture and praise the lord throughout their marketing materials and website – the impact of such companies on honest hardworking beekeepers has been devastating. By misrepresenting their product as real and raw honey and then selling it for rock bottom prices, they are driving down the market price for the rest of the real honest honey producers in North America and around the world. So while Nate is talking to the media about the $100 million dollar business he has created by the grace of God, real honest people who have been part of beekeeping families for generations have gone bankrupt or are on the verge of bankruptcy because of the damage that Nate and others like him have intentionally and knowingly inflicted on the beekeeping industry in the service of their own greed. Despicable I say.
BEWARE of any honey you buy if it’s not straight from the beekeeper! I worked for a honey company and found out that all their honey was either fake or had added ingredients , they said it was lab tested but it was not and even a lab test won’t be able to tell if it has something else in it. And so called ORGANIC honey is not from the USA, so I definitely would stay clear of it! Buy LOCAL only or your getting nothing but fake honey! There are many fake honey manufacturers all over the US selling you the fake stuff!
I knew it! The taste is very sweet, with no subtle taste of clover, oranges, sage or whatever. I suspected it was adulterated and wrote a review on Amazon saying the only flavor is “sweet”. Also, bottle says made in Brazil and Uruguay.
Here I am right now eating the “raw unfiltered California” honey by Nature Nates, and logged right onto here because this tastes like a melted candy bar! My mom had also thought this tastes awfully artificial & over-sweetened. It can’t be real. I’ve had every raw honey under the sky & none has compared to the thick sugary nature of Nature Nate’s honey. Count me in, please!
Please add me to the list. Have been using this ages!!!!!!!!!!!!!
I am outraged! I have been buying this brand for a year or two, Just today when I saw the first ORGANIC bottle I got suspicious and went online to check, I feel like a fool for not checking earlier. I hope ( if it’s all true) they pay and are shut down.