Domino’s Mix and Match a ‘Deceptive Scheme,’ Says Class Action Lawsuit

Domino’s Mix and Match Class Action Overview: 

• Who: A California consumer says that he and others have paid more than expected for pizza and other products under Domino’s Mix and Match promotion.  
• Why: Allegedly, the pizza chain deceptively advertises the promotion as offering a wide variety of products for $5.99 each plus tax; however, the consumer says he paid more.  
• Where: A class action lawsuit was lodged against Domino’s Pizza LLC and its subsidiaries in California federal court.  

A California man claims that he and other consumers paid more than expected for pizzas, pasta, and other products advertised as $5.99 each under Domino’s Mix and Match deal in a class action lawsuit filed in California federal court Friday.  

Lead plaintiff, Ronald D. Traer wants to represent consumers nationwide who tried to save some money by purchasing products under Domino’s popular $5.99 “Mix and Match” promotion, but ended up paying more than advertised. Trauer accuses the pizza chain, which also runs franchises under the Salmex, Salmar, JP Pizza, and Gafe-brands, of false advertising and violating California consumer protection laws.  

Traer says that he attempted to purchase two pizzas and some chicken under Domino’s Mix and Match deal in April. The promotion allegedly advertises two-topping medium pizzas and a variety of other products, including salad, pasta, chicken, and dessert, for $5.99 each, excluding sales tax, as long as the customer purchases at least two items.  

The plaintiff says that, despite these advertising claims, he paid more than $5.99 for each of the items he purchased under Domino’s Mix and Match promotion.  

Traer points out that the pizza chain uses bold font and deceptive phrasing when advertising Domino’s Mix and Match deal.  

“Based on the language that appears on the advertisements, Plaintiffs and Class Members believed the price of the first product to be $5.99, the second to be $5.99, with the ability to make additional purchases for $5.99 from the designated list of the Mix and Match deal,” states the class action lawsuit.  

In reality, Domino’s charges more than $5.99 per product, alleges Traer, but the pizza chain hides this information from consumers.  

Domino’s Mix and Match deal misleads consumers and violates California consumer protection laws, claims the class action lawsuit.  

The plaintiff wants to represent a nationwide Class of consumers who were charged more than expected under Domino’s Mix and Match deal, as well as a subclass of California residents. He is seeking damages as well as a court order stopping the alleged false advertising.  

Domino’s is far from the first retailer to be accused of orchestrating a “fake sale.” Walmart and a number of other retailers have been accused of deceptively advertising low prices for their products. 

Have you used Domino’s Mix and Match promotion to order pizza or other products? Did you end up paying more than expected? Tell us about it in the comment section below.

The plaintiff is represented by John Glugoski of Righetti Glugoski, PC, and Reuben D. Nathan of Mathan & Associates, APC.  

The Domino’s Mix and Match Class Action Lawsuit is Traer v. Domino’s Pizza LLC, et al., Case No. 2:21-cv-06187 in the U.S. District Court for the Central District of California.

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