Samsung Class Action Alleges False Advertising of TV Motion Rate

Samsung TV Motion Rate False Advertising Class Action:

• Who: Three television buyers are suing Samsung.
• Why: The plaintiffs say Samsung misrepresented the televisions as having better performance than they do.
• Where: The class action lawsuit was filed in a New York federal court.

Certain Samsung TVs were marketed as having a “motion rate” of 120 Hz when the more important “refresh rate” was 60 Hz, tricking customers, a new class action lawsuit alleges. 

Plaintiffs Sonya Haythe, Douglas Smith and Peter Coffin filed the class action lawsuit against Samsung Electronics America, Inc. Apr. 29 in a New York federal court, alleging violations of state and federal consumer laws. 

The specific television models at issue are the TU7000, AU8000, NU7100, NU6900, NU6950 and QNQ60TAFXZA, the lawsuit says.

With these models, Samsung prominently claims they have a “Motion Rate” of 120 Hz, the class action states. 

“Based on this representation, reasonable consumers understand and are led to believe that the televisions have a refresh rate of 120 Hz,” the lawsuit states. “However, contrary to Defendant’s representations and warranties, the Televisions do not have a refresh rate of 120 Hz. Instead, the Motion Rate is double the actual refresh rate, and each of the Televisions has an actual refresh rate of only 60 Hz.”

Samsung Class Action Claims Refresh Rate Superior to Motion Rate

A TV’s refresh rate tells you how many times per second a new frame or image can be put up on screen. A 120 Hz refresh rate is superior because more frames per second will make movement look smoother and clearer, the lawsuit says.

“Samsung knows, or at least should know, that the Televisions, which each have a Motion Rate of 120 Hz, are not the same as—and, in fact, are inferior to—a television with a true 120 Hz refresh rate,” the lawsuit states. It also says it should have known customers would struggle to know the difference in the terms.

The plaintiffs are suing under New York consumer laws for breach of warranty, unjust enrichment and fraud.

They are looking to represent classes from New York, New Jersey and Massachusetts and are seeking certification of the classes, damages, fees, costs and a jury trial.

Meanwhile, in 2020, consumers who purchased certain Samsung plasma TV models became eligible to benefit from a Samsung class action lawsuit settlement resolving claims the models’ plasma display panel is defective.

Have you been confused between motion rate and refresh rate before? Let us know in the comments! 

The plaintiff is represented by Frederick J. Klorczyk III, Neal J. Deckant and Max S. Roberts of Bursoe & Fisher, P.A. 

The Samsung Electronics Class Action Lawsuit is Sonya Haythe, et al., v. Samsung Electronics America, Case No. 1:22-cv-03509, in the U.S. District Southern District of New York.

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