AriZona Ice Tea Class Action Lawsuit Overview:
- Who: A California consumer allegedly duped into thinking AriZona ice tea products were “entirely natural” has lodged a class action lawsuit against Hornell Brewing Co, Inc.
- Why: The plaintiff says that certain AriZona ice tea products contain added coloring.
- Where: The complaint was transferred to California federal court Wednesday.
A California consumer claims that the maker of AriZona ice tea deceptively markets certain products as “All Natural” when they contain added coloring in a class action lawsuit recently transferred to federal court.
Lead plaintiff, Veronika Guslitser, wants to represent other California consumers she says were led to believe by Hornell Brewing that various AriZona ice tea products were “entirely natural.” She accuses the company of false advertising and garnering extra profit by misleading health-conscious consumers.
Guslitser says that she paid $4 for a bottle of Kiwi Strawberry Fruit Juice Cocktail from a Walmart. She says she eyed the “All Natural” claim on the label of the AriZona ice tea product and believed the beverage to be “completely natural.”
The plaintiff says that she would not have purchased the drink had she known it was not as natural as she expected.
AriZona Ice Tea Contains Added Coloring
Guslitser contends that, despite being labeled “All Natural,” certain AriZona ice tea products contain added coloring from ingredients such as beta carotene, fruit and vegetable juices, annatto, and vegetable juice.
AriZona ice tea products that contain these added ingredients allegedly include:
- Kiwi Strawberry Fruit Juice Cocktail
- Lemonade Fruit Juice Cocktail
- Orangeade
- Grapeade
- Lemonade Drink Mix
- Golden Bear Strawberry Lemonade
- Rx Energy
“Consumers are willing to pay more for all natural products because of the association with a healthy and organic diet,” states the class action lawsuit.
The plaintiff accuses Hornell Brewing of capitalizing on this trend by falsely labeling AriZona ice tea as “All Natural.”
As a result, says Guslitser, she and other consumers paid a premium for the product — money they would not have spent had the AriZona ice tea products not been falsely advertised.
The plaintiff wants to represent California residents who purchased a misleadingly labeled AriZona ice tea product. She is seeking damages on their behalf as well as a court order stopping the alleged false advertising and forcing Hornell Brewing to conduct a corrective marketing campaign.
The makers of AriZona ice tea have faced consumer class action lawsuits concerning the alleged deceptive marketing of “No Preservatives” claims and the drinks’ calorie and sugar content.
Have you purchased AriZona ice tea products labeled “All Natural”? Are you surprised to learn they may have added coloring? Tell us about it in the comment section below.
The plaintiff is represented by Ryan Clarkson, Shireen Clarkson, Yana Heart, and Celine Cohan of Clarkson Law Firm, PC.
The AriZona Ice Tea Class Action Lawsuit is Guslitser v. Hornell Brewing Co., Inc., Case No. 2:21-cv-06309 in the U.S. District Court for the Central District of California.
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882 thoughts onAriZona Ice Tea Not ‘Entirely Natural,’ Claims Class Action Lawsuit
I would like to be added to the Arizona Tea Class Action – have purchased from stores and local gas stations
Please add me to this Class Action I am in the other Arizona Class Actions because I have purchased these from Grocery Stores, Drug Stores etc. I have purchased ALL of the flavors trying them out. Plus even purchased through Amazon.
I ohhh am truly hurt by this. I love Arizona and let my sisters have it instead of soda cuz it is tasty and I thought it was better than others because it says herbal and natural on the can. Sad.
add me also, drink at least three cans a week.
add me
Please add me. Thank you!
Please add me
Add me
Please add me
I have been purchasing the RX energy drinks for a few years. I have been drinking between 3 to 5 a week. This is very disappointing to learn it is not all Natural. I am not in California, but I want to be added as I am sure many consumers from all states were also duped by this deceptive tactic to sell a product for more money with false advertising.