So Delicious Coconut Milk Class Action Challenges Health Claims

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A class action lawsuit claims that So Delicious Coconut Milk, manufactured by Danone, contains alarming amounts of saturated fat but is falsely marketed as being healthy.

Lead plaintiff Evlyn Andrade-Heymsfield alleges in her class action lawsuit that the amount of oil in So Delicious Coconut Milk is detrimental to human health.

The plaintiff says marketing the beverage to health-conscious consumers violates California’s False Advertising Law and Unfair Competition Law.

“Despite compelling scientific evidence demonstrating the harmful effects of consuming the oil or fat from coconuts, Danone markets and sells So Delicious Coconut Milk, which is primarily coconut oil in water, to health conscious consumers using deceptive health and wellness claims, with the goal of increasing the price and sales of the Product,” contends the Danone class action lawsuit.

According to the So Delicious Coconut Milk class action, the evidence that the oil or fat in coconut milk increases the risk of cardiovascular problems is so compelling that the American Heart Association has recommended against its use.

So Delicious Coconut Milk is made by emulsifying coconut oil into water.

According to the Danone class action lawsuit, “plain coconut milk is essentially just coconut oil in water” and the resulting product contains four grams of saturated fat per one-cup serving.

In addition, alleges the plaintiff, So Delicious Coconut Milk also contains a lack of other essential vitamins of nutrients.

“According to the So Delicious Coconut Milk Nutrition Facts boxes, regardless of flavor, the Product contains less than 10 percent of the Reference Daily Intake or Daily Reference Value for Vitamin C, Iron, protein, or fiber per 1-cup serving,” notes the So Delicious Coconut Milk class action lawsuit.

The plaintiff contends that she and other consumers were duped into buying the oil emulsion, or So Delicious Coconut Milk, by false health claims made by Danone.

According to the So Delicious class action, Danone touted the supposed health benefits of the high fat beverage.

“As part of its health and wellness marketing strategy, Danone placed and continues to place misleading health and wellness claims directly on the Product’s labeling,” alleges the coconut milk class action lawsuit.

So Delicious Coconut Milk labeling includes the phrase, “Naturally Energizing,” according to the class action lawsuit, and goes on to describe the supposed benefits of “good fats.”

Danone also falsely markets So Delicious Coconut Milk on its website, according to the class action lawsuit.

“Through statements on the So Delicious website, Danone portrays itself as a company ‘making food that’s good for you’ and products ‘that you can feel good about sipping, biting, pouring, scooping licking and chugging throughout your day,’” notes the So Delicious Coconut Milk class action lawsuit.

In addition, Danone allegedly extols the health benefits of coconut milk, including its ability to help maintain bone health.

Since, the company has changed its website, according to the class action lawsuit, “Danone continues to use the So Delicious website, to portray itself as a company ‘making food that’s good for you’ and ‘you can feel good about.’”

The plaintiff is represented by Paul K. Joseph of the Law Office of Paul K. Joseph PC.

The So Delicious Coconut Milk Class Action Lawsuit is Andreade-Heymsfield v. Danone US Inc., Case No. 3:19-cv-00589-CAB-WVG, in the U.S. District Court for the Southern District of California.

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