Boohoo, PrettyLittleThing, Nasty Gal fake sale prices $4.75M class action lawsuit settlement

Boohoo and BoohooMAN, PrettyLittleThing and Nasty Gal agreed to pay up to $4.75 million to resolve class action lawsuit claims challenging false sales.

The settlement benefits individuals in California who made purchases on the Boohoo website since April 9, 2016, on the PrettyLittleThing website since May 19, 2016, and/or on the Nasty Gas website since March 1, 2017.

BooHoo, PrettyLittleThing and NastyGal are online shopping platforms that offer trendy fashion items and accessories. The websites may use reference prices when advertising products.

However, according to three class action lawsuits against the fashion companies, the reference prices were not original, regular, retail or former prices. In reality, the websites’ reference prices were intentionally inflated in order to dupe customers into thinking they were getting a good deal, the plaintiffs claim. 

“As a result, customers are deceived into spending money they otherwise would not have spent, purchasing items they otherwise would not have purchased, and/or spending more money for an item than they otherwise would have absent the deceptive marketing,” one class action lawsuit contends.

Plaintiffs in the three false sale class action lawsuits claim this “scam” violates California consumer protection laws.

The defendants haven’t admitted any wrongdoing but agreed to pay up to $4.75 million to resolve these allegations.

Under the terms of the Boohoo, PrettyLittleThing and Nasty Gal class action lawsuit settlement, class members can receive one or more gift cards of $10. These gift cards include free shipping valued at $7.28. As such, each gift card benefit is valued at $17.28.

The cash fund for the settlement will be used to pay attorneys’ fees, court costs, administrative costs and other settlement-related expenses.

The deadline for exclusion and objection is Nov. 28, 2022. 

The final approval hearing for the Boohoo, PrettyLittleThing and Nasty Gal class action lawsuit settlement is scheduled for Dec. 19, 2022.

No claim form is required to benefit from the settlement. Class members who do not exclude themselves will automatically receive their gift card benefit.

Who’s Eligible

The settlement benefits individuals in California who made purchases on the Boohoo website since April 9, 2016, on the PrettyLittleThing website since May 19, 2016, and/or on the Nasty Gas website since March 1, 2017.

Potential Award

$10 gift card

Proof of Purchase

Proof of purchase not applicable

Exclusion and Objection Deadline

11/28/2022

Case Name

Farid Khan v. Boohoo.com USA Inc, et al., Case No. 2:20-cv-03332 GW, in the District Court for the Central District of California

Haya Hilton v. Prettylittlething.com USA Inc, et al., Case No.: 2:20-cv-004658 GW, in the District Court for the Central District of California

Olivia Lee v. NastyGal.com USA, Inc., et al., Case No.: 2:20-cv-004659 GW, in the District Court for the Central District of California

Final Hearing

12/19/2022

Settlement Website

BoohooCAPricingSettlement.com

Claims Administrator

Boohoo/PrettyLittleThing/NastyGal
California False Pricing Class Action Settlement Administrator
PO Box 5100
Larkspur CA 94977-5100
844-594-2514

Class Counsel

Yasin M Almadani
ALMADANI LAW

Ahmed Ibrahim
AI LAW PLC

Defense Counsel

Ronald W Zdrojeski
EVERSHEDS SUTHERLAND (US) LLP