Ann Taylor, LOFT class action claims stores advertise false price discounts

Ann Taylor, LOFT pricing class action lawsuit overview: 

• Who: Plaintiff Deborah O’Dea filed a class action lawsuit against Premium Brands Opco LLC. 
• Why: O’Dea claims Premium Brands Opco advertises false discount prices for products sold at its Ann Taylor Factory Stores and LOFT Outlet locations in Oregon. 
• Where: The Ann Taylor and Loft class action lawsuit was filed in Oregon federal court.

The owner of Ann Taylor Factory Stores and LOFT Outlet advertised false price discounts for merchandise sold in the stores, a new class action lawsuit claims. 

Plaintiff Deborah O’Dea claims Premium Brands Opco LLC lured consumers with advertised discounts that actually came from an “higher, made-up, and artificially inflated ‘original’ price” that “no one ever pays.” 

“This practice artificially inflates the true market price for these products by raising consumers’ internal reference price and in turn the perceived value consumers ascribe to these products,” the class action argues. 

O’Dea wants to represent an Oregon class of consumers who purchased a product at an Ann Taylor Factory Store or LOFT Outlet that was discounted from an advertised reference price and did not receive a refund or credit for that purchase. 

Class action: Consumers pay ‘inflated’ price for discounted products sold at Ann Taylor, LOFT locations

O’Dea claims Premium Brands Opco schemed to sell products at its Ann Taylor Factory Stores and LOFT Outlet stores above their true market price and value, leaving consumers to “pay the inflated price regardless of what they thought of the purported discount.” 

“Consumers are thus damaged not only by not receiving the promised discount, but by paying a premium the products would not have commanded but for the false reference pricing scheme,” the class action says. 

O’Dea argues Premium Brands Opco is in violation of Oregon’s Unlawful Trade Practices Act. She demands a jury trial and requests declaratory and injunctive relief along with an award of actual, punitive and statutory damages for herself and all class members. 

A group of consumers filed a similar class action lawsuit against Home Depot last month over claims the company advertises products at a false discount in an effort to mislead consumers. 

Have you purchased a discounted item at an Ann Taylor Factory Store or LOFT Outlet location in Oregon? Let us know in the comments.

The plaintiff is represented by Kim D. Stephens, P.S. and Joan M. Pradhan of Tousley Brain Stephens PLLC and Todd D. Carpenter, Scott G. Braden and James B. Drimmer of Lynch Carpenter LLP. 

The Ann Taylor, LOFT pricing class action lawsuit is O’Dea, et al. v. Premium Brands Opco LLC, et al., Case No. 3:24-cv-01134, in the U.S. District Court for the District of Oregon.

Read About More Class Action Lawsuits & Class Action Settlements:

• Ralph Lauren class action claims retailer advertises fake discount prices
• Gucci class action alleges exotic skin goods made from abused animals
• Dolce & Gabbana class action alleges brand sold ‘worthless’ NFTs
• Hermes seeks dismissal of antitrust class action over Birkin bag sale