Olaplex false advertising class action settlement

Olaplex has agreed to a class action lawsuit settlement to resolve claims it falsely advertised its hair products as “Made in the USA.”

The settlement benefits consumers who purchased one or more Olaplex products labeled “Made in USA” between Feb. 7, 2019, and Sept. 6, 2024.

The class action lawsuit alleged Olaplex falsely advertised its products, specifically the Olaplex Hair Perfector No. 3, as being “Made in the USA” when they actually contained foreign-made ingredients. The lawsuit states the “Made in USA” label is misleading and violates California’s Made in USA Statute, Consumers Legal Remedies Act, Unfair Competition Law and False Advertising Law.

Olaplex is a hair care brand that offers a variety of products for different hair types and conditions. The brand’s products are often used in salons, but consumers can also purchase Olaplex products for home use.

Olaplex has not admitted any wrongdoing but agreed to pay an undisclosed sum to resolve the allegations.

Under the terms of the settlement, class members can receive a $5 voucher to use on Olaplex’s website. The voucher can be combined with other offers on Olaplex’s website but cannot be combined with another promotional code. The voucher will expire 12 months after issuance.

Class members are only entitled to one voucher regardless of the number of Olaplex products purchased during the class period.

The deadline for exclusion and objection is May 12, 2025.

The final approval hearing for the Olaplex settlement is scheduled for July 11, 2025.

To receive settlement benefits, class members must submit a valid claim form by May 12, 2025.

Who’s Eligible

Consumers who purchased one or more Olaplex products that included “Made in USA” (or similar language) on the product or packaging of the product between Feb. 7, 2019, and Sept. 6, 2024.

Potential Award

$5 voucher toward the purchase of an item available for sale on Olaplex’s website.

Proof of Purchase

No proof of purchase is required, but the claim form does ask for the date and location of purchase and the description of items purchased.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

05/12/2025

Case Name

Atamian v. Olaplex Inc., et al., Case No. 37-2024-00018492-CU-BT-CTL, in the Superior Court of California, County of San Diego

Final Hearing

07/11/2025

Settlement Website

AtamianMadeInUSASettlement.com

Claims Administrator

Atamian v. Olaplex Settlement Administrator
P.O. Box 25412
Santa Ana, CA 92799
[email protected]
833-285-3371

Class Counsel

Abbas Kazerounian, Esq.
Jason A. Ibey, Esq.
KAZEROUNI LAW GROUP APC

Defense Counsel

Rob Herrington, Esq.
Greg Nylen, Esq.
GREENBERG TRAURIG LLP