Kellogg’s, Wheat Thins, others face recent false advertising issues

False advertising class action lawsuits overview: 

• Who: Consumers recently filed class action lawsuits against Kellogg’s, The Procter & Gamble Co., Antadi LLC, Mondelez and Beliv. 
• Why: The class action lawsuits involve false advertising. 
• Where: The class action lawsuits were filed in U.S. federal courts. 

Consumers recently filed class action lawsuits against Kellogg’s, The Procter & Gamble Co., Antadi LLC, Mondelez and Beliv over false advertising claims. 

The class action lawsuits argue the companies falsely advertised their products, which include Kellogg’s cereals, Aroeve air purifiers, ZzzQuill melatonin sleep products, Wheat Thins and Oca plant-based energy drinks, thereby misleading consumers. 

Class action says Kellogg’s cereals don’t contain strawberries as advertised

A consumer filed a class action lawsuit against WK Kellogg Co. in January over claims the company falsely advertises that some of its cereal products contain strawberries. 

The class action lawsuit argues Kellogg’s deceptively packages the cereal products, including its Kellogg’s Corn Flakes, Rice Krispies and Frosted Flakes, to make consumers believe they contain strawberries. 

“This is not only disappointing but constitutes a clear case of false advertising as the images prominently display strawberries, leading consumers to believe that they are purchasing a product with strawberries,” the Kellogg’s class action says.

The consumer wants to represent a class of consumers who purchased Kellogg’s Frosted Flakes, Rice Krispies and/or Corn Flakes brand cereals in California between Jan. 8, 2021, and the date of the final disposition of the action.

ZzzQuill melatonin sleep products not natural, class action claims

A consumer filed a class action lawsuit against The Procter & Gamble Co. in January over claims the company falsely advertised that its ZzzQuill melatonin sleep products help users fall asleep naturally. 

The class action lawsuit argues P&G’s ZzzQuill products actually contain several artificial and synthetic ingredients in addition to the melatonin. 

“Reasonable consumers are deceived into thinking the primary ingredient of the products (melatonin) is not synthetically made,” the ZzzQuil class action says.

The consumer wants to represent a California class of consumers who bought ZzzQuil products for personal use.

Class action claims air purifiers don’t meet medical-grade filtration standards 

A consumer filed a class action lawsuit against Antadi LLC in December over claims the company falsely advertises its Aroeve air purifiers as containing high-efficiency particulate air filters and meet medical-grade filtration standards. 

The class action lawsuit argues the Aroeve model MK01, MK04 and MK06 air purifiers are not actually equipped with the filters and do not meet HEPA 13 (H13) filtration standards as advertised. 

“Reasonable consumers have had no opportunity to find this out for themselves because they cannot conduct HEPA testing to verify the H13 rating of the products,” the Aroeve air purifiers class action says. 

The consumer wants to represent a nationwide class and New York subclass of consumers who bought an Aroeve MK01, MK04 and MK06 air purifier or replacement filter during the applicable statutory period. 

Wheat Thins not ‘100% whole grain’ as advertised, class action claims

A pair of consumers filed a class action lawsuit against Mondelez in December over claims the company deceptively markets Wheat Thins crackers as containing only whole grains.

The class action lawsuit argues the Wheat Thins products actually contain refined grains in the form of cornstarch. 

“(Mondelez’s) representation that all (or 100%) of the grain ingredients in Wheat Thins are whole grains is patently false and utterly misleading,” the Wheat Thins class action says.

The consumer wants to represent a class of consumers from Illinois or Florida who purchased Wheat Thins marketed as being “100% whole grain” between October 2018 and the present. 

Oca plant-based energy drinks falsely advertised as preservative free, class action says 

A consumer filed a class action lawsuit against Beliv in December over claims the company falsely advertised its Oca plant-based energy drinks as containing no preservatives. 

The class action lawsuit argues Oca beverages actually contain citric acid, a substance the consumer claims is classified as a preservative by the U.S. Food and Drug Administration. 

“Citric acid is unequivocally identified as a preservative in the FDA’s Substances Added to Food database,” the Oca class action says. 

The consumer wants to represent a nationwide class of consumers who purchased the Oca plant-based energy drink products. 

Have you been financially injured as a result of false advertising ? Let us know in the comments.

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