Who’s Affected?

Canada goose coats false advertisements

Did Canada Goose use misleading statements about how it sources the coyote fur trim it uses on its down coats?

Canada Goose recently scrubbed its website of its guarantees that its luxury down jackets are made with coyote fur that is ethically sourced, the New York Post reported.

The decision to remove the statements came after U.S. Federal Trade Commission was asked to investigate Canada Goose for allegedly misrepresenting the sourcing of the coyote fur it uses for the trim of its parkas, which cost upwards of $900.



Canada Goose said that the changes “were not made at the behest of the FTC.”

Although the company claims that the coyotes are sourced ethically, the complaint submitted to the FTC notes that many coyotes used in Canada Goose parkas have been trapped and killed with inhumane traps and snares that have been banned in many jurisdictions.

If you live in Canada and you purchased a Canada Goose coat with coyote fur trim within the last two years, you may qualify to participate in this Canada Goose class action lawsuit investigation.

Fill out the form on this page and a Canadian lawyer will contact you if you qualify!

Overview: Canada Goose Coyote Fur Controversy

Canada Goose sells parkas trimmed with coyote fur that the Toronto-based company boasts is humanely sourced.



In fact, many consumers are drawn to the Canada Goose coat precisely because of the company’s promises that it is committed to the “ethical sourcing and responsible use of real fur.” 

Because of the company’s promises, many consumers are willing to pay a premium for a Canada Goose jacket, spending upwards of $900 for the product.

However, animal rights groups have asked that Canada Goose be investigated for misrepresenting its coyote fur parkas as being humanely produced.

The Canada Goose Fur Transparency Standard

Canada Goose implemented “The Canada Goose Fur Transparency Standard” which purportedly stressed their commitment to supporting humane and ethical sourcing of real fur.

“The first traceability program to cover the wild habitat, it ensures that all fur sourced by Canada Goose is in accordance with the Agreement of International Humane Trapping Standards (AIHTS) in Canada and the Best Managed Practices (BMP) in the United States, and is fully traceable throughout the supply chain,” Canada Goose said of its Canada Goose Fur Transparency Standard.



Canada Goose also claimed that it only purchased fur from North American trappers who were subject to strict regulations.

“Our standards for the sourcing and use of fur . . . reflect our commitment that materials are sourced from animals that are not subject to willful mistreatment or undue harm,” the company claimed.

This humane treatment of animals has been an important part of the Canada Goose’s brand and marketing strategy, and these claims are featured prominently on the company’s website, product labels and advertisements.

The company’s marketing was so successful that it is recognized as driving the increased global demand for coyote fur since 2013, according to the FTC complaint.

In addition, Canada Goose also allegedly made false claims about the superiority of genuine coyote fur compared to faux fur when there is reportedly no evidence to support the claim.

Many consumers are concerned about the ethical treatment of animals and wish to purchase their clothing and accessories from companies that source their fur in an ethical and humane manner. However, most consumers lack technical knowledge of fur industry practices and animal welfare standards.

Animal rights organizations raised concerns about Canada Goose’s practices and have sought to hold the company accountable for allegedly misleading consumers about the nature of their coyote fur sourcing.

FTC Asked to Investigate Canada Goose

In September 2019, animal rights groups filed a complaint with the FTC asking it to take action to prohibit Canada Goose from making misleading claims about the sourcing of its coyote fur.

Social Compassion in Legislation, Voters for Animal Rights, and the Association for the Protection of Fur-Bearing Animals filed a proposed complaint with the FTC, accusing the company of falsely representing to consumers that its fur is ethically sourced.

“Contrary to these representations, Canada Goose allows for the purchase of fur from inhumane sources—including trappers that operate in jurisdictions that have no regulations regarding the methods of slaughtering trapped animals or the types of traps that may be used,” the FTC complaint states.

“In reality, Canada Goose’s standards allow for the sourcing of fur from trappers that utilize inhumane snares that cause death by strangulation and cruel leghold traps that have been banned in dozens of countries and several U.S. states.”

Can I file a Canada Goose Jacket lawsuit?

If you live in Canada and purchased a Canada Goose coyote fur jacket within the last two years because you believed the fur was humanely sourced, you may have a legal claim.

Fill out the form on this page to find out if you qualify to participate in a free Canada Goose class action lawsuit investigation.

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