How to leverage local SEO for your law firm

When you are trying to improve your SEO, it can be challenging to rank on the national level. However, if you focus your attention on local SEO, you narrow those search results and improve your chances of reaching the top of the mountain.   

Let’s take a look at how local SEO can help grow your law firm and some of the best ways to optimize web content for a specific location. 

Incorporating geotargets

One of the most straightforward ways to optimize your site for local SEO is to incorporate geographical information into your keyword phrases (KWPs). If your site uses “open class actions” as a KWP, change it to “open class actions in Phoenix, AZ”. Adding a specific city or state to your KWP is known as geotargeting, and it improves the likelihood that local clients will find your law firm.  

Geotargeting for multiple locations 

Many law firms have multiple offices. But how do you approach geotargeting for multiple locations? 

If there are separate pages or websites for the various locations, the number of views will be spread out, watering down your numbers. If you have all that information on a single page, the site visits will add up, increasing your SEO ranking and placing you closer to the top of search results. It is better to include all pertinent geotargets on a single page of your site.  

Consistent and accurate NAP 

NAP stands for Name, Address and Phone number. This info might be overlooked from time to time, but when it comes to local SEO, Google and other search engines use this info to ensure you are local. So, it is very important that your NAP stays up to date. Additionally, these items should be identical across all social media accounts, web pages and third-party listings.    

Helping you market to a local audience 

These are just a few of the techniques used to improve local SEO, and many of these techniques can be applied to marketing a firm, as well as recruiting class members for a class action lawsuit. If you are trying to find local claimants, the team at Top Class Actions has the know-how to reach the impacted individuals in your area.