A $6.45 million settlement has been reached in a class action lawsuit that alleges Alacer Corp. used misleading statements in its marketing, advertising and packaging of its Emergen-C products. If you purchased Emergen-C from June 1, 2006 to Feb. 27, 2012, you may be eligible for payment from the class action settlement.
Class Members of the Emergen-C settlement include all persons who purchased Emergen-C products in the United States between June 1, 2006 and Feb. 27, 2012. The Emergen-C products included in the class action settlement include:
Emergen-C Original Formula;
Emergen-C Specialty Formula products: Heart Health, Joint Health, Immune Defense, Lite with MSM, MSM, Vitamin D & Calcium, and ElectroMIX;
Emergen-C Multi-Vitamin, Kidz Multi-Vitamin, and Emergen-C Kidz;
Emergen-C Immune Plus; and
Super Gram tablets
$18 – $36. Class Members with Proof of Purchase, such as a valid receipt or box packaging, can claim the full purchase price paid for the products during the settlement class period. Class Members with a receipt can seek reimbursement for the purchase price listed on the receipt. Class Members with box packaging can seek reimbursement ranging from $4.36 to $12.97, depending on the products purchased. Claimants with Proof of Purchase may seek reimbursement up to a maximum recovery of $36.
Class Members without Proof of Purchase may file a claim for 75 percent of the average price of the product purchased, up to a maximum recovery of $18. Average prices of the Emergen-C products range from $4.36 to $12.97, depending on the product purchased.
The actual amount paid to individual claimants will depend on the number of valid claims made and may be reduced pro rata if the total value of all valid claims is greater than the money available in the Emergen-C class action settlement fund.
Proof of Purchase
Valid receipt or box packaging. Proof of Purchase is not required to receive compensation from the Emergen-C settlement, but it will increase the amount of the potential award.
Claim Form Deadline
Crystle Wong v. Alacer Corp., Case No. CGC-12-519221, in the Superior Court of California, County of San Francisco.
The Emergen-C settlement will resolve a class action lawsuit that challenged Alacer’s statements about the immunity-related, energy-related and metabolism-related benefits provided by Emergen-C. Alacer denies the allegations and maintains that its statements about Emergen-C’s health benefits were proper, but agreed to settle the class action lawsuit to avoid the expense and uncertainty of trial.
Emergen-C Settlement Administrator
P.O. Box 4655
Portland, OR 97208-4655
Michael R. Reese
REESE RICHMAN LLP
Patrick J. Sheehan
WHATLEY KALLAS LLP
D’ANGELO & HASHEM LLC
Jeffrey A. Leon
COMPLEX LITIGATION GROUP LLC
Kevin T. Horner
BECKER PAULSON HOERNER & THOMPSON PC
Brian T. Kreisler
THE KREISLER LAW FIRM
Robyn E. Bladow
KIRKLAND & ELLIS LLP
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